Product Marketing Manager

Delinea•Redwood City, CA

2d•$104,000 - $130,000•Remote

About The Position

The Product Marketing Manager is a key member of the broader Marketing team and will partner with our Sales, Product Management, International and Demand Generation teams to create messaging, content, and assets that effectively communicate key advantages that our solutions have and support the buying journey. This position will join the US-based Product Marketing team and will have ownership for a major product family as well as acting as the primary Product Marketing resource supporting the rest-of-world (international: EMEA, APAC, LATAM, etc), marketing team and will also actively participate in sales enablement (tools & training) and content creation (white papers, ebooks, case studies, blogs, etc.). This role provides an opportunity to positively influence and impact Delinea’s marketing and sales success and productivity, product messaging, product planning, and marketing strategies. You will serve as the expert on the personas, market, and capabilities of the solutions you are responsible for and be the subject matter expert for our sales and marketing teams, arming them with insights on how to speak about the value and differentiation of those solutions. The ideal candidate for this role thrives in a dynamic, innovative environment and brings experience in various facets of product marketing, particularly content creation. You will work with and learn from senior Product Marketing team members, providing the support you need to be successful and helping you grow your expertise. This position may require up to 20% travel. The candidate will be located remotely and based in the US. This position reports to the GM, Workforce Business Unit.

Requirements

Bachelor’s degree from an accredited university or equivalent work experience.
3-5 years of full-time work experience in Product/Content Marketing at a fast-paced technology company (Cybersecurity strongly preferred) or a cloud startup.
Excellent written and oral communication skills and comfortability writing for and speaking to a wide array of technical and non-technical stakeholders
Self-starter mindset for thriving in an environment where initiative is rewarded and where you can work independently under little supervision, with excellent organizational skills supporting the ability to manage multiple projects simultaneously

Nice To Haves

Additional experience in international or general marketing roles
Pragmatic Marketing, and Forrester Decisions Certifications
Experience with enterprise-class security products and enterprise information systems
Proficiency in a language(s) other than English

Responsibilities

Understand the buyers and buying centers, market definition and dynamics, including the competitive landscape by performing research and analysis using primary (customer, partner) and secondary (analyst, sales) sources
Work with peer Product Marketers to define the buyer’s journey to build and maintain a holistic content strategy that helps prospects and customers efficiently and effectively find compelling information that leads them to speak with sales
Align with rest-of-world marketing team to define priorities and produce regionally specific messaging, content, and sales enablement as agreed. Consultation and support for international campaigns.
Using a market-in approach, build the right messaging, positioning, value, and differentiation that addresses buyer needs and establishes why your products are the best solution
Build and deliver content such as whitepapers, blog posts, and other content assets that support the buyer’s journey
Work with your peers, translate the company’s business objectives, market opportunities, and product portfolio into a cohesive go-to-market plan, working with Product Management, Demand Generation, Sales, Channel, and broader Marketing team
In conjunction with product management, lead the product launch process and own release campaigns, communications, and materials for your products
Evangelize Delinea’s story by creating compelling stories across various content mediums.
Assist in driving sales enablement for your product by creating compelling resources, training, and tools that align to buyer needs and our value and differentiation
Actively manage relationships with key stakeholders across a global team
Schedule flexibility to meet with international team members at local times weekly.