Product Marketing Manager

Ascend•San Francisco, CA

1d•Onsite

About The Position

Ascend is seeking its founding Product Marketing Manager (PMM) to define and execute the product marketing strategy. This role will serve as a liaison between Product, Marketing, and Sales, leveraging research to influence the product roadmap and positioning for both existing and new features. The PMM will translate product strategy into impactful marketing campaigns, sales motions, and collateral. As the first PMM, this individual must be adaptable, detail-oriented, and comfortable in a fast-paced environment. This position reports directly to the Head of Marketing and will collaborate with teams across design, product, sales, and customer success.

Requirements

2+ years of experience in a similar industry (fin-tech, health-tech, etc.).
Ability to move fast and execute without waiting for a perfect process.
Strong understanding of messaging's impact on perception, and the difference between brand awareness and brand perception.
Ability to use both creative and analytical skills, with an eye for design and data analysis.
Deep customer focus, with a desire to understand, relate to, and connect with the customer base.
Willingness to directly engage with customers on calls.
Track record of owning a function and delivering measurable results.
Collaborative approach to problem-solving.

Responsibilities

Learn to position Ascend across different products, personas, and customer segments within the first 30 days.
Participate in sales and customer calls to understand customer challenges and how Ascend provides solutions.
Own the design, messaging, and creation of sales decks, one-pagers, and case studies to reinforce market positioning and messaging.
Conduct internal and external research to understand the competitive landscape.
Translate the product roadmap into sales and marketing messaging within the first 60 days.
Become an expert on the product, workflows, and integrations to clearly articulate Ascend's value over legacy workflows.
Collaborate with product to translate new feature functionality into value propositions for the sales motion and collateral.
Coordinate Go-To-Market (GTM) campaigns across owned channels (email, in-product, website).
Translate messaging and positioning into sales enablement and strategy within the first 90 days.
Own the evolution of value propositions and positioning against competitors as new features or competitive products are released.
Report on learnings, successes, and areas for improvement for messaging across product, sales, and customer success.
Conduct win/loss analysis to identify effective messaging and positioning strategies across different segments.