Product Marketing Manager

Nabla•,

7d•Hybrid

About The Position

We're looking for a Product Marketing Manager to support go-to-market execution across Nabla's product suite. You'll start by driving GTM initiatives, positioning, and sales enablement across multiple products in our portfolio — then, as you build context and prove impact, transition into full 0-1 ownership of specific products, taking them from early definition through launch and market traction. This is a great fit for someone who wants breadth before depth: exposure across our full product line first, with a clear path to owning your own piece of the roadmap end-to-end.

Requirements

5+ years of product marketing experience in enterprise software, AI, or SaaS (healthcare a plus, not required)
Track record executing GTM programs across multiple products or a product suite
Comfortable with ambiguity and eager to grow into an ownership-style role
Experience using competitive intelligence and market insight to shape messaging
Strong written and verbal communication; able to translate complex, technical product capability into clear, audience-specific narrative
Effective cross-functional collaborator, including with Product, Sales, and CS
Self-starter who takes ownership without needing heavy oversight
Energized by fast-moving, high-growth environments
Excited by the idea of growing into owning a product outright — not just supporting others' launches
Candidates must be currently authorized to work in the United States and must be able to maintain authorization to work in the United States without requiring employer sponsorship, now or in the future. For this role, the Company is not able to sponsor, transfer, or extend employment-based visas or other work authorization.

Responsibilities

Execute go-to-market strategies for new products and major feature launches across the product suite
Craft positioning and messaging for multiple products, grounded in buyer personas, pain points, and market needs
Build sales enablement assets — decks, one-pagers, battlecards — in partnership with Content Marketing
Use competitive intelligence to sharpen messaging and inform GTM decisions across the portfolio
Partner with Demand Gen on programs that drive pipeline, adoption, and expansion
Support Customer Success with onboarding and adoption content
Contribute to product positioning at industry events
Take full ownership of go-to-market strategy for one or more specific products in the portfolio, from early-stage definition through launch
Own positioning, narrative, and launch planning for your product(s) independently
Partner directly with Product and Engineering leads on your product(s) as a named GTM counterpart, shaping roadmap input from a market perspective
Define and track success metrics for your product's launch and adoption