Product Marketing Manager

Recurly•Austin, TX

12h

About The Position

Recurly is hiring for two Product Marketing Manager roles. One role will own go-to-market for Recurly Subscription Management, and the other will own go-to-market for Recurly's Engage offering. In both roles, you will report to the head of Product Marketing and collaborate closely with Product, Marketing, Sales, Customer Success, Finance, and other departments. Your responsibilities will include shaping product messaging, pricing, and go-to-market strategies to drive sales success and commercial performance.

Requirements

2 to 3 years in product marketing at a high-growth SaaS, payments, or fintech company.
A track record of positioning that changed how deals were won.
Direct experience enabling field teams, understanding what sellers need.
Comfort with data: ability to articulate the impact of past launches on pipeline, win rate, or revenue.
Strong, clear, and direct writing skills, avoiding jargon.
Ability to manage multiple projects simultaneously while incorporating feedback.

Responsibilities

Know the buyer cold: understand their needs, buying process, and decision-making factors.
Own positioning and messaging: develop and maintain messaging guides, including Ideal Customer Profile (ICP), pillars, and proof points.
Win against competitors: track competitors, build playbooks, and create battlecards for sales teams.
Shape pricing and packaging: collaborate on pricing and packaging decisions and translate them into sellable offerings.
Lead launches: manage cross-functional launches for new products and capabilities.
Enable the field: create training materials, presentations, and tools for sales representatives.
Close the loop with Product: provide customer feedback, market insights, and competitive intelligence for roadmap planning.
Brief Demand Gen and Content teams: inform campaign strategies with product line goals and market targeting perspectives.
Grow the install base: partner on adoption and expansion programs to drive retention and revenue.
Own commercial success: assess product line performance and define strategies for improvement.