Product Marketing Manager - Med Device

Straumann • Andover, MA

1d • $105,000 - $125,000 • Hybrid

About The Position

We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss. We empower our employees to perform and make an impact, to question the status quo, to drive change, to stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution – we do things differently than others. We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful “can-do” attitude. #WeChangeDentistry every day. Be part of it.

Requirements

• Bachelor’s degree
• 3+ years of experience in product management or brand management

Nice To Haves

• Medical devices / biosciences / dental industry experience
• Strong product marketing skills, business acumen and an entrepreneurial mindset
• Team player with strong leadership and mentoring skills
• Strong sense of ownership
• Customer-oriented mind-set
• Excellent verbal and written communication skills
• Excellent interpersonal skills, team player with a focus on collaboration
• Strong ability to develop business cases and marketing plans
• Excellent analytical and forecasting skills
• Excellent project management skills
• Ability to manage multiple projects and meet deadlines in a fast-paced and dynamic environment
• Excellent Microsoft Office skills

Responsibilities

• Leads product strategy and defines the roadmap for Straumann in North America.
• Translates customer feedback into product development needs and communicates these to senior management and global headquarters. Develops business cases and strategic plans for product improvements that will drive market penetration and increase market share.
• Develops product launch strategies and leads the cross-functional team to plan, implement and track launch activities.
• Manage vendor relationships for all 3rd party products and services and be the point of contact for internal and external stakeholders.
• Monitors key financial metrics (revenue, ASP, etc.) to ensure product profitability.
• Conducts customer interviews and surveys and analyzes competitive intelligence to identify new product and market development opportunities, as well as competitive threats.
• Develops a deep understanding of customer workflows and identifies friction points.
• Provides accurate product forecasts and monitors inventory levels to ensure supply availability. Tracks sales performance and identifies corrective actions if sales are short of planned targets.
• Provides product training and develops sales enablement tools (playbooks, demo’s, etc.) to support effective selling.
• Creates product positioning and messaging for various customer segments.
• Collaborates with marketing to create compelling campaigns that highlight product value propositions.
• Also leads other strategic and operational projects and programs as per business need.
• Closely interacts and collaborates with sales, marketing, education, training, regulatory, customer service, logistics, global headquarters and other functions to implement strategies and tactics to drive revenue and profit growth.
• Serves as the point of reference providing first level support for queries related to the Straumann portfolio.
• Supports Marketing Leadership with the development of the annual marketing plan.
• Other duties as assigned.

Benefits

• Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units)
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
• Generous PTO allowance - plenty of time to recharge those batteries!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level