Product Marketing Manager

isolved•,

4d•Remote

About The Position

Our product marketing team is at the heart of our business, goaled with driving market awareness, demand for, and adoption of isolved solutions through compelling competitive differentiation in a rapidly growing global market for HCM technology. isolved Product Marketers seamlessly blend creative and technical abilities with strong commercial acumen to influence the company's success. As part of our product marketing team, you will work closely with the product management team, sales and marketing leaders, and marketplace partner team to develop and refine compelling, differentiated positioning and messaging in support of successful offering launches, resulting in increased demand and adoption. You will also play a key role in the development and execution of go-to-market (GTM) plans and integrated campaigns, in conjunction with the broader product, marketplace, customer success, marketing and sales teams.

Requirements

Bachelor's degree in marketing, or requisite work experience
At least four years proven experience in product marketing, partner marketing, product management, sales/pre-sales or consulting roles or combination thereof
Solid understanding of subscription based B2B software and services
Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more
Ability to work independently and be a team player
Strong written and visual presentation skills
Exceptional communication and interpersonal skills
Superior attention to detail with the ability to multi-task in a fast-paced environment
Effective organizational and prioritization skills
Self-motivated and performance driven with deep analytical skills and a data-driven mind-set
Comprehensive knowledge of Microsoft 365
A desire to work hard, make a difference and have fun doing it!

Responsibilities

Develop and promote compelling, differentiated positioning and messaging for internal and external communications around products, services, and marketplace partners
Lead the organization in the creation of effective and measurable tools and materials in support of solution demand and adoption
Create and maintain solution collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generate awareness, enable sales, and accelerate the buying process
Empower our direct sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets
Collaborate side-by-side with product management and marketplace partner managers as a key stakeholder to our overall product organization
Present our strategy to internal and external audiences of all types and constantly look for opportunities to promote isolved from stage to social
Support our marketing team from subject matter expertise and GTM definition to ideal customer profile and buyer personas, and from content provision to speaking engagements