Product Marketing Manager

Vishay Intertechnology, Inc.•Columbus, NE

1d•Onsite

About The Position

Vishay manufactures one of the world's largest portfolios of discrete semiconductors and passive electronic components that are essential to innovative designs in various markets including automotive, industrial, computing, consumer, telecommunications, military, aerospace, and medical. The company helps bring in-demand technologies to life, with products touching lives globally. Vishay Intertechnology, Inc. is a Fortune 1,000 Company listed on the NYSE (VSH). Vishay Dale – Columbus, NE, a major manufacturer of resistors and e-beam technology, is seeking a Product Marketing Manager. This role involves designing product-related market strategies and marketing plans to ensure profitable business, analyzing market information, deriving product requirements and Go-to-market plans, driving outbound marketing activities, leading product alignments, and ensuring technical specifications are maintained.

Requirements

Bachelor’s degree in electronic or electrical engineering preferred, computer engineering, material science, industrial engineering or equivalent qualification.
Minimum 5 – 8 years’ experience in marketing, or business development experience in related Electronics Industry
Able to travel frequently when required 40%-60%.
This position requires access to information subject to the International Traffic in Arms Regulations and/or the Export Administration Regulations. As such, this position is open only to applicants who qualify as “U.S. Persons” as defined by 22 C.F.R. §120.15 is required. “U.S. Person” includes U.S. Citizen, lawful permanent resident, refugee, or asylee.

Responsibilities

Designing product related market strategies and marketing plans to ensure profitable business with the product assigned.
Analyzing and evaluating market information and data about a target markets, customers, competitors and their potentials.
Deriving product requirements and Go-to-market plans, including pricing, promotion and placing of products.
Driving the product related outbound marketing activities, designing product marketing campaigns.
Leading product related alignments with respect to pricing, product messaging and market positioning.
Ensuring technical specification and data of product are well documented, filed and maintained in the systems.
Monitors, analyzes and evaluates trends and developments to better coordinate activities or measures planned
Plans and coordinates activities, in assigned local projects or workstreams or for products or investments assigned, together with management involved or affected.
Coordinates cross-functional resources, manages activities, evaluates milestone achievements and initiates final acceptance.