Product Marketing Manager

Zendesk•US - SF Bay Area - Fully Flexible, CA

7d•$153,000 - $229,000•Hybrid

About The Position

Lead the strategy, development, and execution of comprehensive go-to-market (GTM) launches for multi-product solutions and select industries. Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers. Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies. Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions. Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value. Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings. Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth.

Requirements

10+ years of progressive B2B SaaS product marketing experience.
Proven experience in utilizing advanced AI tools to perform daily work and key projects.
Proven background in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions.
Exceptional storytelling abilities with a track record of translating complex technical concepts into clear, value-driven business narratives.
Strong cross-functional leadership capabilities, with proven success aligning Product, Sales Enablement, and Field Marketing teams.
Deep understanding of enterprise buying cycles, persona dynamics, and value-based selling methodologies.
Data-driven mindset with experience defining and measuring marketing metrics that impact pipeline and revenue growth.
10+ years of dedicated experience in B2B technology or SaaS product marketing.
Direct experience developing and launching solution-centric or multi-product GTM strategies.
Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems.

Responsibilities

Lead the strategy, development, and execution of comprehensive go-to-market (GTM) launches for multi-product solutions and select industries.
Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.
Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.
Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.
Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value.
Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings.
Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth.