Product Marketing Manager

Applied Systems, Inc.

12h•$81,000 - $105,000•Remote

About The Position

Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we’re not just redefining what’s achievable; we’re creating a place where amazing career moments are made possible. We’re hiring a Product Marketing Manager for a remote role with occasional travel to own marketing strategy for a specific product or feature set within Applied’s ecosystem. This role translates complex, workflow‑driven solutions into clear value through strong positioning, messaging, launches, as well as sales and customer enablement. You’ll partner closely with Product Management as a trusted product and market expert, supporting one of Applied’s largest solutions while contributing to a fast‑moving team driving meaningful growth and transformation. To keep us headed in the right direction, we’re looking for people who understand winning is a team sport, who value and seek to learn from our team’s diverse experiences and backgrounds, who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers, and who can, at any given time, step back to laugh and have some fun.

Requirements

3-5 years in B2B product marketing, preferably in high‑growth enterprise SaaS environments
Proven ownership of end‑to‑end marketing strategies, including positioning, messaging, and GTM execution
Demonstrated success leading cross‑functional product launches and managing multiple stakeholders
Strong understanding of the customer buying journey and sales process, with experience building effective enablement tools
Excellent written, verbal, presentation, and public speaking skills
Data‑driven mindset with the ability to use analytics to guide strategy and decisions
Self‑starter with strong project management skills
Bachelor’s degree in Marketing, Business, Communications, or related field

Nice To Haves

Experience in complex, multi‑stakeholder or regulated industries (e.g., insurance, financial services, healthcare) is a strong plus

Responsibilities

Strategy - Own positioning, messaging, and GTM/launch plans for your product area
Product Launch & Readiness - Lead launch planning and cross‑functional alignment to maximize revenue and adoption impact
Sales Enablement - Produce core tools (case studies, ROI/value assets, collateral)
Market Insights - Research customers, competitors, and ecosystem to shape strategy
Campaign Support - Partner with demand gen/content to build campaigns and assets
Targeting - Define personas/segments and map journeys to drive adoption
Performance - Measure GTM results, report impact, and inform improvements (incl. thought leadership)