Product Marketing Manager
About The Position
As a Product Marketing Manager, you will play a critical role in supporting the Global Marketing & Product Management team to deliver a best-in-class product portfolio that exceeds customer expectations and drives business growth. This role owns a defined product portfolio globally and is responsible for all product marketing activities across the full product lifecycle—from concept and development through launch and long-term portfolio management. You will act as a strategic partner across cross-functional teams, leading marketing and product management initiatives from inception to completion.
Requirements
- Strong analytical, forecasting, and problem-solving skills
- Proficiency in data analysis to drive decision-making and identify trends
- Excellent communication and interpersonal skills
- Proven ability to lead cross-functional teams and influence stakeholders
- Experience managing projects from inception to completion
- Strong organizational skills with high attention to detail
- Ability to thrive in a fast-paced, dynamic environment
- Demonstrated ability to train, motivate, and enable sales teams
- Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred)
- 3–5+ years of experience in product marketing, product management, or related roles
- Experience in forecasting and portfolio planning
- Experience managing the full marketing lifecycle
- Experience leading marketing initiatives from concept through execution
- Experience in partnering with global sales teams, understanding key sales needs & delivering timely and relevant solutions
Nice To Haves
- Global marketing experience preferred
Responsibilities
- Serve as the Product Marketing Leader for an assigned portfolio
- Lead pipeline planning, product forecasting, and portfolio strategy
- Own global product launch planning and execution
- Develop product positioning, messaging, and differentiation
- Create and manage sales tools, collateral, and promotional plans
- Lead marketing projects end-to-end, from concept through execution and post-launch analysis
- Manage and optimize the product marketing lifecycle, ensuring alignment with business objectives and market needs
- Conduct market research to identify customer pain points, industry trends, and growth opportunities
- Analyze competitive landscape and industry best practices to inform product and marketing strategies
- Collaborate with stakeholders to define product requirements, features, and user stories
- Support development and maintenance of the product roadmap, incorporating customer insights and business priorities
- Partner cross-functionally with sales, R&D, operations, and marketing teams to ensure alignment and successful execution
- Train, support, and motivate sales teams by delivering product education, messaging, and tools that drive performance
- Monitor and analyze key performance indicators (KPIs), sales data, and user insights to evaluate product success and identify opportunities
- Ensure all product documentation and marketing materials are accurate, current, and accessible
- Perform additional duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
