Product Marketing Manager

Zello•Austin, TX

About The Position

Zello is a voice-first communication platform, powered by our industry-leading push-to-talk technology, to improve collaboration and productivity for desk-less workers. With over 175+ million users, we’re the #1 rated push-to-talk app in the world, delivering 9 billion (yes, with a B) messages a month. At Zello, our company values are at the heart of what we do everyday. We’re proud to serve the frontline, we’re privileged to connect people in times of crisis across the globe, and we’re honored to support first responders. We’re hiring a Product Marketing Manager to accelerate enterprise growth by owning vertical positioning and deal-close enablement. You’ll build the messaging, proof, and ROI narrative that helps Sales and Partners win more often and expand faster—especially in our three priority segments. This is a highly cross-functional role at the center of our enterprise motion. You’ll work day-to-day with Enterprise Sales, BDR/ABM, Partnerships, Customer Success, and Product to create repeatable go-to-market assets that measurably improve pipeline conversion and win rate.

Requirements

3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
Strong experience building sales enablement that impacts pipeline outcomes (not just content production)
Comfort working with enterprise sales teams, pipelines, and deal stages. Sales Team, Product, Customer Success, Sales Engineering and RevOps.
Ability to craft ROI narratives and business cases (finance-friendly, champion-friendly)
Strong writing and messaging chops; you can turn complex product value into clear customer language
AI-native: you routinely use AI to research, draft, iterate, and scale GTM deliverables; you can design AI-assisted workflows (e.g., asset generation, competitive monitoring, enablement personalization) with strong quality control
Familiarity working with analyst organizations like Gartner and Forrester

Nice To Haves

Vertical experience in retail operations, field services/construction, aviation, logistics, or frontline/workforce communications
Experience with partner enablement and channel motions
Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging

Responsibilities

Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation)
Define ICPs, personas, value propositions, and competitive differentiation by vertical
Translate customer pain points into crisp, credible enterprise messaging
Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what’s in it for me," "why Zello," and "why now" story for executive audiences
Build “vertical deal kits” that improve win rate
Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks
Build ROI inputs and business case templates that help champions sell internally
Partner with Sales leadership to ensure assets are used, not just produced
Design centralized reporting to monitor win rate and health of campaigns
Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories
Work with Customer Marketing to operationalize references and proof in late-stage deals
Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and “why we win/lose” analysis
Establish win/loss feedback loops and incorporate learnings into messaging and enablement
Execute go-to-market strategy for new and existing product features, from beta through general availability
Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact
Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators
Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external)