Product Marketing Manager

Informa Group Plc. • New York, NY

20h • Hybrid

About The Position

This role is based from our 605 3rd Ave, New York office. The Product Marketing Manager – Commercial Marketing is a strategic role within the commercial marketing team, reporting directly to the Director of Commercial Marketing. This position focuses on shaping and driving commercial propositions, product positioning strategy, messaging and campaigns across multiple events, media and content products within the portfolio. The role is designed to align with the overarching portfolio commercial strategy ensuring measurable business outcomes such as MQL growth, pipeline acceleration, and client retention. This role will ensure alignment with the sales team by equipping them with the insights, messaging, and tools needed to effectively communicate the commercial value proposition and USPs to clients. The Product Marketing Manager will focus on strategy development, KPI analysis, and providing actionable insights to inform decision-making and optimize marketing performance.

Requirements

• Proven experience in product marketing, with expertise in strategy development, KPI analysis, and data-driven decision-making.
• Strong ability to build cross-functional relationships, particularly with sales, brand, and product teams, to align shared goals.
• Exceptional analytical skills, with experience in forecasting, segmentation, and KPI reporting.
• Data-driven mindset with a focus on delivering customer-centric solutions and measurable outcomes.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Familiarity with analytics platforms and reporting tools to track and analyze performance.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Interest in applying advanced tools, such as AI, to enhance marketing strategies and improve lead generation.

Responsibilities

• Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities.
• Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets.
• Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies.
• Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.
• In collaboration with the Marketing Analytics Centre of Excellence, establish a regular reporting cadence to enable monitoring of key commercial KPIs, including MQL growth and quality, pipeline acceleration, rebooking rates, and client satisfaction score as well as campaign performance metrics.
• Understand campaign performance and client engagement data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations to the Director of Commercial Marketing, sales teams, and other stakeholders to inform strategy refinement and decision-making.
• Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.
• Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities, ensuring consistent messaging and positioning.
• Provide the sales team with data-driven insights and messaging frameworks to enhance their engagement strategies and client conversations.
• Act as a strategic partner to sales, ensuring feedback loops are in place to refine messaging, offers, and client engagement strategies.
• Work with the campaign manager & comms planner at creating a strategic briefing to enable the Centres of Excellence to execute campaigns effectively.
• Build strong relationships with sales teams and other portfolio pillars, including attendee marketing and content & audience teams, to ensure alignment on shared goals.
• Partner with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance client experiences.
• Ensure that the commercial value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.
• Leverage account intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Use data insights to shape long-term marketing strategies that drive client engagement, retention, and revenue growth.
• Champion innovation by integrating advanced tools and technologies, such as AI, to scale and personalize marketing efforts.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed