Product Marketing Manager

Oscar Health•Atlanta, GA

2d•Remote

About The Position

The Product Marketing Manager is responsible for the strategic development, execution, and optimization of go-to-market strategies that bring Oscar's insurance products and digital experiences to life. This role has a unique position within Insurance Marketing sitting at the intersection of Insurance Plan Design and Tech Innovation, serving as a dedicated expert who works across the lifecycle to champion the customer and drive growth through delivering internally and externally-facing products and experiences to market. You will serve as a strategic partner throughout the product development lifecycle, translating market intelligence and customer insights into actionable product requirements. You will lead the development of high-impact positioning and messaging architectures. These architectures will ensure that complex insurance products and advanced technical capabilities are distilled into motivating stories. You will also be purpose-built to solve identified customer pain points.They will identify and deep-dive into target audiences and personas, partnering closely with Product, Design, Research, and Sales to inform the product roadmap and execute seamless launches. This role closes the gap between technical complexity and customer need, reinforcing Oscar's commitment to a frictionless lifestyle brand, creating differentiated narratives that drive customer engagement, broker trust, and long-term retention across our national footprint.

Requirements

Bachelors degree or 4+ years commensurate experience
4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
Demonstrated experience in Feature-to-Benefit translation , persona development, and drafting multi-channel messaging houses.
Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.

Nice To Haves

Direct experience in Health-Tech, Insurance (Payers), or highly regulated Fintech.
Familiarity with the "lifestyle" side of health insurance (Individual & Family Plans, Virtual-First models) is a significant plus.
Hands-on experience with Generative and Evaluative research to drive product strategy.
Experience building Sales Enablement toolkits specifically for brokers or third-party distributors in the healthcare space.
High comfort level with AI/LLM product narratives and the ability to explain complex technical guardrails (like AI safety and QA) to a non-technical audience.

Responsibilities

Execute Go-to-Market Orchestration: Drive the end-to-end go-to-market lifecycle for products, ensuring seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
Serve as a Strategic Domain Expert: Act as the primary marketing point of contact; proactively identifying market needs and representing the "Voice of the customer" in cross-functional forums to ensure product developments align with member lifestyle goals.
Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
Collaborate with Product, Design, and Research: Partner deeply with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.
Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.
Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.
Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements. Compliance with all applicable laws and regulations
Other duties as assigned