Product Marketing Manager

Help Scout • ,

4d • $108,000 - $119,000 • Remote

About The Position

We're looking for a Product Marketing Manager to help Help Scout stand out in a crowded, fast-growing market — by telling compelling stories, building memorable product moments, and sharpening our competitive edge. It's an exciting time to be here: we're thinking bigger and shipping faster than ever. Your goal is to help customers and prospects truly understand the value and vision of Help Scout's platform, and build awareness of the new features and functionality we're adding along the way. You'll report to our Lead Product Marketing Manager, learning the craft alongside a seasoned team while owning real, visible work from day one. As part of the Marketing team, you'll partner closely with sales, content, brand, product managers, product ops, and design to shape how our products are understood and experienced by the market — and by everyone inside Help Scout.

Requirements

• You have a few years of experience in marketing, sales, or product, and you're eager to deepen and sharpen your skills alongside a seasoned team.
• You understand the landscape of B2B SaaS and product-led growth.
• You're a storyteller at heart. You write strong narratives that make complex products feel simple, human, and memorable, and you communicate clearly in a remote, async environment.
• You're highly collaborative, comfortable working across product, marketing, sales, support, design, and leadership to pull off cross-functional projects.
• You're a self-starter with strong project management skills, able to keep several initiatives moving at once without losing sight of the details.
• You hold a high bar for excellence. Whether it's a narrative framework, sales enablement materials, a customer video, or a launch plan, you want the work to reflect the craft and quality Help Scout is known for.

Nice To Haves

• Bonus if you've used a help desk in another role.
• Bonus: you've helped drive measurable impact before — a launch that moved adoption, an event that built awareness, or a campaign that shifted perception.

Responsibilities

• Enable the whole company. You'll help equip sales, support, and teammates across Help Scout to understand and clearly articulate the value of what we ship. When our enablement motion is strong, everyone — and every customer — better understands why our products matter and how to use them.
• Put customers at the center of our storytelling. You'll support a long-term program that spotlights how real businesses scale delight with Help Scout, turning those stories into rich media content that lives across sales decks, blog, social, email, and in-app.
• Help take products to market. Working with Sales, Marketing, Product Managers, and Support, you'll contribute to launches that land with clear positioning and messaging, grounded in real product, user, and market understanding.
• Co-lead seasonal product release events. You'll support our Lead PMM on the strategy and execution of our biannual product release events, helping build narratives that excite existing customers and attract new ones.
• Contribute to competitive intelligence. You'll help gather and synthesize market and competitive research to inform positioning, support sales, and position Help Scout to win.
• Produce compelling product content across touchpoints — email newsletters, social channels, in-app messages, and internal enablement materials.

Benefits

• Competitive salary and an internal, transparent salary formula based on market data
• Flexible time off – you choose the holidays and vacations that make sense for you
• 12 weeks of fully paid parental leave for all new parents, including adoption and foster care
• A home office stipend to help you get set up and productive
• A co-working stipend up to $300 a month if you choose to work out of your house
• A yearly professional development stipend of $1,800 to help you grow in your craft
• If you’re in the U.S. or Canada, we offer top tier health insurance for you and your dependents.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed