Product Marketing Manager, Amazon US Hispanic Marketing

Amazon • Seattle, WA

4d

About The Position

The Amazon US Hispanic Marketing team is seeking a proven, well-rounded, and
highly motivated Product Marketing Manager to own and drive strategic projects
to make Amazon.com the best place for Spanish language Customers to shop online.

As a PMM on our team, you will be a strategic thinker with a strong operational
bias; you will design and manage inclusive marketing initiatives to help
strengthen Amazon’s perception across Hispanic audiences in the US, and you will
have end to end ownership and provide direct visibility to senior leadership on
all aspects of your roadmap on a regular cadence.

You must be comfortable dealing with ambiguity, working independently, be
analytical, possess excellent problem-solving skills and enjoy the intellectual
challenge associated with learning, launching, and evolving new products. Your
oral and written communication skills will be superlative and you will excel in
stakeholder relationship management. You will be passionate about your work and
see the strategic big-picture, yet be detail-oriented and be organized. You will
have proven leadership skills in a very fast-paced, highly demanding
environment.

You will work closely with teams across Product, Campaign Management, Brand
Planning, Creative, Media and Insights as well as with Brand & Business
stakeholders in other parts of Amazon, agencies and external companies. The
scope includes support and management of brand affinity and retail event
campaigns, along with more focused and culturally-nuanced efforts, where you
will provide strategic input, campaign leadership, cultural expertise and
creative thinking. You'll be able to effortlessly pivot from designing and
executing single channel campaigns to leading cross-channel, cross-functional
programs, often simultaneously.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience in marketing or marketing research
• Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
• Bachelor's degree

Nice To Haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience managing large amounts of data, including customer segments and online campaign metrics
• Experience in partnership and product marketing
• Bilingual in Spanish and English
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Responsibilities

• Author integrated marketing & mass communications plans designed to primarily reach Hispanic/ Latino/a/x, and multicultural young adult (18-24) consumers
• Shape and effect campaign & creative briefs (single-channel & cross-channel)
• Develop and execute content and amplification strategies for our cultural content hub(s)
• Oversee the translation and transcreation of Spanish-language creative across campaigns
• Execute channel plans
• Develop and execute complex campaigns & programs of small and large scale
• Outline operational & executional requirements of a program and the process to address them
• Define and design processes, implement and / or utilize workflow tools
• Partner with and manage creative teams – internal partners and / or external agencies
• Manage creative asset development & delivery across multiple channels
• Work with Insights team to design learning agendas and assess campaign & program performance
• Collaborate with internal partners to share learnings, identify multicultural insights, shape strategies and design & execute multicultural targeted or inclusive campaigns for the US.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level