Product Marketing Manager

Writesonic

3d•Remote

About The Position

We're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Companies like Amazon, Unilever, and Acer use us to win in AI search. We're YC-backed and competing in a market where AI discovery is exploding (companies report 10-12% of high-intent leads now come from AI search, up 400%+ YoY). We're looking for a Product Marketing Manager who ships launches, builds sales weapons, and turns product releases into pipeline. This is not a positioning-and-messaging-deck role. This is a "the feature shipped Friday, the launch post goes live Monday, the sales deck is updated Tuesday" role. You'll own the go-to-market for every product launch, competitive positioning, sales enablement, lifecycle emails, webinars, and website messaging. You're the bridge between what we build and why customers buy. The split: 50% launches and GTM execution, 30% sales enablement and competitive intel, 20% lifecycle and conversion optimization. What makes this different: We ship features weekly. Shopping Visibility tracking, ChatGPT Ads monitoring, Prompt Discovery, Sentiment Analysis, Workflows. Each one needs a GTM motion. You won't wait months between launches. You'll run a launch machine that turns every product update into demand.

Requirements

4-6 years in B2B SaaS product marketing, ideally at companies in $2M-$20M ARR range
Has launched 10+ features or products end-to-end (not just wrote the brief, but shipped the landing page, email, and webinar)
Can write landing page copy, sales decks, and product announcements yourself (not hand off to a copywriter)
Has built competitive battlecards and sales enablement materials that reps actually use
Experience with product-led growth motions: onboarding emails, in-app messaging, upgrade flows
Comfortable with Webflow, Framer, or similar tools to build and update landing pages without engineering help
Has run product webinars or demos (comfortable presenting to 50-200 people)
Understands the SEO/GEO space or has marketed a technical product to marketing buyers
Power user of AI tools. Uses AI to research competitors, draft messaging, build presentations, and move fast
Can turn a Slack message from engineering into a customer-facing story in hours, not days
Strong project management instincts. You run launches like a producer, not a passenger
Experience with marketing automation (HubSpot, Customer.io, Intercom) for lifecycle campaigns

Nice To Haves

Previously worked at an SEO, analytics, or marketing tech company
Has built a product marketing function from scratch (not just joined an existing team)
Experience marketing to both self-serve users and enterprise buyers
Has created video content (product demos, walkthroughs) or managed video production
Experience with agency or channel partner marketing programs
Active presence on LinkedIn or Twitter discussing product marketing

Responsibilities

Own Product Launches & GTM (50%)
Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinars
Build launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app)
Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in Webflow
Write product announcement blog posts that explain the "so what" for customers
Plan and produce product webinars and demo sessions (monthly cadence)
Create video scripts for product demos and feature walkthroughs
Coordinate with product and engineering on release timelines and feature narratives
Track launch performance: signups, activation, pipeline influenced
Build Sales Weapons (30%)
Create and update competitive battlecards monthly (Profound, Peec, AirOps, Scrunch, AthenaHQ)
Build sales decks, one-pagers, and ROI calculators for enterprise and agency segments
Write objection-handling guides based on real sales call feedback
Create vertical-specific pitch materials (ecommerce, SaaS, finance, retail, agencies)
Run win/loss analysis and feed insights back to product and marketing
Attend sales calls to hear customer language and objections firsthand
Build the sales resource hub so reps find what they need in under 30 seconds
Drive Lifecycle & Conversion (20%)
Design onboarding email sequences for self-serve signups (7-day drip with progressive feature discovery)
Create in-app messaging and upgrade nudges based on usage triggers
Build nurture sequences for enterprise prospects (pre-demo, post-demo, stalled deals)
Write pricing page copy and manage the pricing page experience
Create customer-facing product roadmap and feature request workflows
Optimize trial-to-paid conversion through messaging experiments
Build the customer communication playbook: release notes, feature emails, product updates

Benefits

You'll shape how an entire category of products gets positioned and sold
Work directly with the founder and product team. No layers between you and decisions
Ship launches weekly, not quarterly. You'll learn more in 6 months here than 2 years elsewhere
Remote-first culture with flexibility and ownership
Join at the inflection point where GEO becomes as essential as SEO

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