Yourgi Product Marketing Manager

Yourgi Pet•Washington, NV

30d•$120,000 - $150,000•Remote

About The Position

Yourgi is seeking a Product Marketing Manager to lead the go-to-market strategy for Yourgi Connect, a new product line designed to help independent pet care professionals manage their businesses online. This role involves defining the ideal customer profile, crafting positioning and messaging, and developing launch plans to reach and acquire independent pet service business owners. The Product Marketing Manager will translate product features into compelling value propositions, create launch assets, and act as the internal voice of the customer. This is a foundational role for a new product line, offering the opportunity to shape its market entry from the ground up.

Requirements

5+ years of previous experience as a product marketing manager for software sold into local/SMB service businesses.
Experience taking a product from "built" to "launched and generating pipeline," ideally for a new product line or a 0-to-1 initiative.
Comfort building ICP and positioning from scratch.
Strong cross-functional collaboration skills with Product, GTM/Revenue, and SDR teams.
Adaptable writing skills to communicate with different audiences.
A bias toward field research: talking to prospective customers and understanding their workflows.

Nice To Haves

Pet services software experience (grooming, boarding, veterinary, or similar vertical SaaS).
Experience marketing to non-digitally native small business owners.
Familiarity with local SEO, Google Business Profile, or similar tools for businesses establishing an online presence.
Experience launching a freemium or limited-time free-tier offer.
Experience building sales enablement alongside an SDR or outbound team.

Responsibilities

Define and refine the ideal customer profile (ICP) for Yourgi Connect, focusing initially on independent boarders, dog walkers, house sitters, and daycares.
Build the positioning and messaging framework for Connect, addressing the challenge of inertia and existing manual booking methods.
Own the go-to-market and launch plan for the "first 100 businesses free for 6 months" offer, collaborating with GTM, Revenue, and SDR teams.
Translate product capabilities into value propositions that resonate with providers' needs for more revenue, time savings, and off-hours bookings.
Shape messaging to reassure non-technical or skeptical owners about how Connect enhances their business.
Partner with Product on roadmap input based on customer feedback.
Develop launch assets including landing page copy, sales collateral, case studies, demo narratives, and campaign messaging.
Define and track success metrics for the launch, such as provider sign-ups, activation, booking volume, and pipeline contribution.
Act as the internal voice of the Connect customer.