Product Marketing Manager

Blockaid•New York, NY

16h•Hybrid

About The Position

Blockaid is an onchain security platform trusted by major players like Coinbase, MetaMask, Uniswap, Stellar, Kraken, and World App. Founded by former Israeli cyber intelligence operatives and backed by prominent investors, Blockaid has scanned billions of transactions, blocked millions of attacks, and protected over $100 billion in user funds. As DeFi adoption grows and financial institutions expand blockchain initiatives, Blockaid is building essential security infrastructure. The company is seeking a Product Marketing Manager (PMM) to define and communicate the positioning of its security platform to key audiences in onchain finance, including DeFi protocols, crypto-native builders, and compliance, risk, and innovation teams within traditional financial institutions. This role requires fluency in blockchain technology, DeFi protocols, and crypto markets, combined with an understanding of the evolving regulatory and infrastructure landscape. The PMM will be responsible for creating messaging, campaigns, and collateral that build trust with both technical and operational buyers. This position is at the intersection of product and sales, focusing on shaping the Ideal Customer Profile (ICP) narrative and ensuring Go-To-Market (GTM) strategies reflect customer threats and Blockaid's value. This is a hybrid position based out of Blockaid's NYC office, and the company is unable to offer sponsorship or relocation for this role.

Requirements

3–5 years of experience in product marketing, product management, or related, in a B2B SaaS environment or within the web3 ecosystem
Analytical, first-principle thinker with experience developing and executing product launches and GTM campaigns with measurable outcomes
Comfortable owning internal relationships and translating complex technical concepts into clear, compelling narratives for both technical and non-technical audiences inside and outside the company. Speak credibly with market builders and the security teams who run them
Familiarity with how financial markets operate, and ability to develop deep fluency in DeFi, including: lending protocols, AMMs, bridges, liquidity pools and smart contract ecosystems
Strong sales enablement instincts: you know what a sales team needs to win and you build it proactively and collaborate with our sales enablement team
Excellent written communication skills; you can write a crisp one-pager, a sharp competitive brief, and a compelling blog post
Comfortable operating in a fast-moving, lean environment with often ambiguous requirements, raising red flags, asking questions, and generally taking ownership

Nice To Haves

Huge bonus points for experience in a cybersecurity or cryptonative company
Past startup experience is ideal!

Responsibilities

Conduct deep market, customer, and competitive research across crypto-native and TradFi segments, including protocols, L1/L2 ecosystems, exchanges, custodians, and financial institutions building blockchain infrastructure
Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ICPs
Translate market insights and customer learnings into campaigns, content strategies, and product narratives that drive pipeline and expand awareness
Develop high-impact sales enablement materials and equip our GTM team to win! Think: battlecards, pitch decks, one-pagers, objection-handling guides
Serve as the internal expert on the digital asset transformation happening within TradFi institutions, including relevant regulatory developments, infrastructure build-outs, and security requirements
Partner with Product Management on GTM strategy for new features and launches, bringing the customer and market perspective into roadmap prioritization
Lead product launches end-to-end: positioning, messaging, content, and cross-functional coordination
Build and maintain a competitive intelligence program covering both direct security competitors and adjacent players in the onchain infrastructure space
Work with cross-functional stakeholders to inform and refine pricing and packaging models as the platform evolves