Product Marketing Manager - Plumbing, Mechanical, & HVAC

Milwaukee Tool•Brookfield, WI

7d•Onsite

About The Position

At Milwaukee Tool, we believe our people and culture are the keys to our success. We offer unlimited access to resources for developing disruptive new technologies and solutions within our Product Marketing Team. This team collaborates directly with users and engineering teams to grow products and product lines through various marketing functions and projects, maintaining strong relationships with internal and external stakeholders. We engage directly with end-users through interviews, job site visits, and field testing to understand their daily work and develop solutions that enhance their safety and productivity. Our goal is to research, develop, and commercialize disruptive new products to meet company growth objectives by working with cross-functional teams and owning products from conception to completion.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
A minimum of 5-7 years of experience in Marketing/Sales roles.
Accomplished analytical, written, verbal, and interpersonal skills.
Demonstrated track record of achievements in positions of increasing responsibility.
Strong problem-solving and decision-making abilities.
Willingness to travel 25-30% of the time.
Proficiency in PC skills, including MS Office and Internet usage.

Responsibilities

Develop a 3-year strategy and plan, initiating marketing and new product development efforts to increase sales and profits within the assigned category(s).
Proactively manage the product portfolio within the assigned category(s).
Implement and monitor strategies including product positioning, forecasting, cost reductions, product updates, and obsolescence.
Assist in the development of the overall departmental product strategy.
Conduct market and user-based research to identify strategic, tactical, and new product development needs within the category(s).
Conduct end-user visits, sales calls with Milwaukee sales and distributor teams, and field testing on commercial and residential job sites.
Lead and interact globally with various cross-functional teams and departments to collaborate and achieve objectives on schedule.
Write and submit appropriate documentation to initiate new product efforts.
Provide customer input throughout the new product development process.
Analyze and interpret findings, reporting to senior management.
Assess and analyze new business or product opportunities, articulating findings and recommendations to management.
Collaborate with Engineering to ensure new product development meets all required targets and is delivered on time.
Develop comprehensive commercial plans for new product launches, including 'How we win' strategies, training modules, product-specific videos and collateral, web campaigns, channel-specific strategies, and promotional plans.
Collaborate with brand and channel marketing to develop appropriate programs and promotions to meet quarterly and annual budgets.
Participate in key customer presentations, line reviews, editorial visits/interviews, trade shows, and other industry events to promote the category(s).
Act as the internal and external focal point for resolving product issues within the category(s).
Champion and lead various departmental improvement initiatives.
Maintain an up-to-date database of competitive and market information, including product catalogs, price lists, current promotions, new product introductions, and regulatory issues.
Attend trade shows, seminars, and other industry events to stay informed about market and industry trends.