Product Marketing Manager

ACS Motion Control•Edina, MN

14h•Hybrid

About The Position

The Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team. Shift Your Career in Motion! ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include: - Semiconductor manufacturing systems - Electronics/PCB and display manufacturing systems - Biomedical - Genome sequencing systems - Laser microprocessing systems Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.

Requirements

2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.
Knowledge of various automation technologies with preference towards motion control experience
Experience with customer/application research and creating marketing content
Ability to analyze markets, identify trends, and quantify opportunities
Strong communication skills; able to produce concise, actionable reports
Bachelor’s degree in engineering or related automation / motion control experience

Responsibilities

Create and execute go-to-market plans for product and feature releases
Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.
Create and manage a portfolio of technical marketing and sales enablement materials
Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more
Communicate with internal subject matter experts to inform material
Support Segment Marketing by helping to create and review sales enablement materials
Create and conduct structured market & application focused interviews and on‑site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management
Document application requirements, performance drivers, unmet needs and use cases
Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities
Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence
Analyze competitors’ products, sales & marketing strategy and key activities
Maintain an active internal competitive intelligence database staying current with new competitive developments
Produce concise reports and maintain a competitive intelligence database
Educate sales, marketing & management on key competitor intelligence