Product Marketing Manager

American Academy of Family Physicians • Leawood, KS

2d • Hybrid

About The Position

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.

Requirements

• Bachelor’s degree in marketing or other related field plus at least four years of related work experience.
• Demonstrated experience leading marketing strategy for events, campaigns, or product launches required.
• Strong understanding of multi-channel marketing, including email, paid media, social, web, digital platforms, analytics, and campaign performance measurement.
• Experience working in a cross-functional environment required.
• Ability to translate business and event goals into actionable marketing strategies.
• Strong analytical skills with the ability to use data to inform decision-making and optimize marketing outcomes.
• The ideal candidate is proactive, strategic, and highly organized, with the ability to manage multiple priorities in a fast-paced environment.
• Strong communication and collaboration skills required.

Responsibilities

• Define and lead event marketing strategy for assigned events, including audience segmentation, positioning, messaging, and go-to-market planning.
• Translate event objectives into integrated marketing plans that drive registration, engagement, and revenue outcomes across the registration lifecycle.
• Guide campaign direction across channels, including messaging, targeting, conversion strategy, and coordination with email, paid media, social, web, creative, analytics, and other channel partners.
• Monitor performance metrics, including registration pacing and campaign effectiveness, and use data to adjust strategy, optimize performance, and improve audience engagement.
• Partner with internal stakeholders, including Education, Sales, Event Operations, and other cross-functional teams, to ensure alignment between marketing strategy, content, sales priorities, and the attendee experience.
• Manage timelines, priorities, workflows, stakeholder updates, and campaign communications to ensure marketing efforts are delivered effectively and on schedule.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level