Product Marketing Manager

Rakuten Rewards•San Mateo, CA

3d•$78,651 - $135,216

About The Position

The Product Marketing Manager is responsible for supporting Rakuten’s B2B Marketing and Sales Enablement team across all stages of the B2B customer journey and product lifecycle. This includes marketing campaigns, content, sales collateral and training to support awareness, discovery, purchasing decision and exceptional customer satisfaction. This role will focus on driving demand and adoption of Rakuten’s B2B performance offering. We are looking for a dynamic marketer to create breakthrough marketing ideas that inspire audiences, encourage product adoption and engagement, and build long-term customer value. Being able to tell a story that brings a performant, audience-focused approach to campaigns, programs, enablement and content at scale is a must! Reporting to the Manager of B2B Marketing, you’ll work closely with a cross-functional team.

Requirements

Demonstrated success in crafting clear, compelling, and differentiated product messaging and value propositions
Strong communication, writing and interpersonal skills with previous experience working cross-functionally
Excellent writing skills for creating content and collateral (including white papers, data sheets, web copy, social media copy, case studies, etc.).
Success working with customers to generate case studies, referrals, testimonials, and other customer references
Transforms data into actionable insights to inform B2B messaging and GTM strategies
Exemplary critical thinking, analytical and problem-solving skills.
Proven ability to pivot with changing requirements and priorities
Highly organized and detail-oriented with a strong command of project management
Solid experience in delivering presentations, webinars, and product enablement
Demonstrable impact working both independently and as part of a team in a fast-paced global matrix environment
Experience with WordPress or other HTML and Content Management Systems
Experience with Tableau
4+ years in B2B product marketing with proven success in launching new products and/or new GTM product promotion

Responsibilities

Collaborate with the Product team to develop compelling, differentiated product messaging and positioning.
Inform messaging priorities with compelling and timely assessment and insights on market knowledge, competitive insights, buyer personas, business performance analytics, and corporate priorities.
Develop and partner with Sales Enablement to educate internal teams on our B2B products, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.
Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits for practitioners.
Partner closely with Commercialization Strategy on analytics, research, and insights to influence and inform product roadmap and drive pricing and packaging.
Closely collaborate with management to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.
Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.
Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business.