Product Marketing Manager

ActivTrak•Austin, TX

10h•Remote

About The Position

As Product Marketing Manager at ActivTrak, you will play a pivotal role in shaping and executing our go-to-market strategy for our software solutions. This position requires a strategic thinker who can translate complex technical capabilities into compelling value propositions that resonate with our target audience. You will be the bridge between our product team and our customer-facing teams, ensuring our messaging effectively communicates our value proposition and differentiators in the market.

Requirements

4 years of product marketing experience, preferably in B2B SaaS
Proven track record of successful product launches and go-to-market strategies
Experience in developing and executing comprehensive marketing campaigns
Strong background in sales enablement and customer success support
Excellence in written and verbal communication
Demonstrated ability to analyze data and derive actionable insights

Nice To Haves

Experience in workforce analytics, productivity software, or related industries
Experience with product marketing in high-growth SaaS companies
Understanding of workforce productivity trends and digital transformation

Responsibilities

Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
Assist with the execution of marketing campaigns
Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements
Develop a deep understanding of customer pain points and needs through: Regular review and analysis of prospect calls, Conducting win/loss analysis interviews, Direct customer interviews to understand product value perception
Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies
Lead market research initiatives to identify emerging trends and opportunities
Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis
Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion
Deliver training sessions to internal teams on new products, features, and competitive positioning
Establish and track key performance metrics for product marketing initiatives
Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics
Make data-driven recommendations for optimizing marketing strategies and tactics