Product Marketing Manager

Emerson•Boulder, CO

2d•$81,000 - $103,900•Onsite

About The Position

Emerson has an exciting opportunity for a Product Marketing professional to drive incremental growth with our existing portfolio. Based in Boulder, CO, this role will leverage research, data, and direct engagement with customers, industry partners, and sales teams. The Product Marketing Manager will bridge the gap between product, industry, and world area teams, crafting market strategies, partnerships, and execution plans to achieve business growth objectives. The position requires building and driving market strategies that accelerate key product adoption and enhance portfolio impact in our accessible market. An ideal candidate conveys a deep passion for growth, whether through elevating market presence in current markets or venturing into new segments and applications. Success in this role requires being highly collaborative across global teams and committed to initiating and driving the programs needed to achieve growth targets.

Requirements

Bachelor's degree in Marketing, Engineering, Business, or a related field.
2 years of relevant experience.
Experience with sales and/or marketing in a B2B environment.
Expected Travel approximately 20%.
Legal authorization to work in the United States - Sponsorship will not be provided for this position.

Nice To Haves

MBA or other advanced degree.
Process and control instrumentation experience.
Proficiency driving growth initiatives and implementing go-to-market strategies.
Track record of translating customer needs and growth initiatives into effective marketing programs.
Proven ability to thrive in ambiguous environments, demonstrating adaptability, sound judgment, and initiative when processes or direction are not fully defined.
Excellent communication and collaboration skills across diverse, global teams.
Experience working in a heavily matrixed organization a plus.
Data-driven perspective with proficiency in using analytics to measure and substantiate marketing initiatives.
Consistent record of successfully executed product launches, business development programs, or sales planning.
Experience in long-term planning and translating strategic initiatives into actionable and tactical goals.
Demonstrated success of proactively leading initiatives beyond assigned responsibilities, influencing outcomes across teams and functions.

Responsibilities

Own and elevate growth initiatives within the current portfolio, involving close partnership with Product Managers to drive key product adoption.
Develop and implement marketing strategies, in collaboration with global teams, to achieve growth targets.
Lead and coordinate cadenced calls/action plans with Industry, World Area, and Strategic Account teams.
Build and execute pricing programs, content strategies, key account qualifications, dashboards, and campaign initiatives.
Serve as the global Coriolis marketing point-of-contact for driving key new product adoption at strategic accounts.
Identify and pursue alternative channel and distribution solutions.
Build cross-functional relationships across Emerson to align on broader portfolio objectives.
Ensure global focus on Competitive intelligence.
Collaborate with integrated marketing to ensure impactful marketing and promotion.
Coordinate with World Areas to define differentiation and customer value to support global sales campaigns.