Product Marketing Manager

Inovalon•Atlanta, GA

22h

About The Position

Inovalon is looking for a Product Marketing Manager who can help Inovalon to both innovate and grow by driving the Marketing team's tight, integrated relationships with Product, Client Success and Sales. The Product Marketing Manager is a strategic thinker who can influence the product direction while helping to plan and execute demand generation campaigns designed to dramatically increase the Inovalon client base. In this role, you will drive the internal and external communication of our product value propositions. You will develop relevant, credible and differentiated positioning and messaging for our products through innovative and creative marketing assets.

Requirements

2+ years of experience in marketing
Excellent oral and written communication skills
High energy, enthusiasm and initiative
Ability to excel in a fast-paced environment
Bachelor’s degree or higher in Marketing, Communications, Business Administration, or related field.

Nice To Haves

Experience marketing technology products & services and/or within a B2B company preferred

Responsibilities

Develop product positioning and messaging that differentiates Inovalon in the market
Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions
Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions
Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan
Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations
DriveY competitive analysis and positioning to influence Inovalon solution value proposition.
Maintain compliance with Inovalon’s policies, procedures and mission statement
Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position
Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company
Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function
We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such