Product Marketing Manager

Grimco•Sunset Hills, MO

17d

About The Position

The Product Marketing Manager is a strategic and executional role responsible for driving customer acquisition, managing Grimco's product marketing portfolio, and leading new product launches. This individual will serve as a key marketing thought leader, collaborating cross-functionally with sales, product, and creative teams to deliver campaigns and strategies that accelerate revenue growth and strengthen Grimco's market position.

Requirements

5+ years of experience in growth marketing, product marketing, or portfolio management roles.
Proven track record of developing and executing successful go-to-market and product launch strategies.
Strong analytical skills with experience in marketing KPIs, attribution, and data-driven decision making.
Experience collaborating with sales teams and building enablement tools and campaigns.
Proficiency with marketing automation platforms, CRM systems, and digital marketing channels.
Excellent written and verbal communication skills, including executive-level presentation experience.
Ability to manage multiple priorities and stakeholders in a fast-paced environment.

Nice To Haves

Experience in distribution, manufacturing, or B2B industries.
Background in sign-making, print, or visual communications industries.
Familiarity with product lifecycle management and portfolio prioritization frameworks.
Experience managing agency and vendor relationships.
MBA or advanced degree in Marketing, Business, or related field.

Responsibilities

Serve as the internal marketing subject matter expert, bringing forward industry trends, competitive insights, and emerging opportunities.
Develop and champion Grimco's marketing vision and contribute to the long-term growth strategy.
Translate business objectives into actionable marketing strategies that align with company goals.
Build and present data-driven business cases to leadership for new initiatives, channel investments, and market expansions.
Represent Grimco's brand voice externally through content, industry events, trade publications, and partnerships.
Manage and optimize the marketing portfolio across Grimco's product lines, ensuring consistent brand presence and resource allocation.
Prioritize campaigns and initiatives based on ROI, strategic fit, and market opportunity.
Monitor competitive landscape and recommend adjustments to the portfolio mix.
Analyze performance data across the portfolio and present insights to senior leadership.
Manage relationships with external agencies, vendors, and media partners.
Partner closely with the sales team to develop tools, materials, and campaigns that support pipeline generation and revenue goals.
Align marketing efforts with sales cycles, promotions, and seasonal demand patterns.
Collaborate cross-functionally with sales, product, and creative teams to deliver cohesive, high-impact campaigns.
Conduct market research to identify audience segments and refine competitive positioning.
Lead end-to-end product launch planning and execution, from market research and positioning through campaign rollout and performance analysis.
Partner with product, merchandising, and sales teams to define launch objectives, target audiences, and success metrics.
Develop compelling launch narratives and messaging frameworks that resonate with Grimco's customer segments.
Build and manage launch timelines, coordinating cross-functional stakeholders to ensure on-time, on-budget delivery.
Monitor post-launch performance and iterate on strategies to maximize adoption and revenue impact.
Work with digital strategist to develop and execute multi-channel campaigns (paid, organic, email, social) to drive lead generation and customer acquisition.
Manage marketing automation and CRM workflows to support pipeline development.
Own reporting on growth KPIs including CAC, LTV, MQLs, and pipeline contribution.
Identify, test, and scale new growth opportunities across digital and traditional channels.