Product Marketing Manager
About The Position
GeoEdge is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products — defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. We're looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. This position is remote.
Requirements
- 5+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company
- Proven experience marketing complex technical products — experience with cyber or similar deep-tech products is an advantage
- Experience marketing to US audiences is required
- Exceptional written, verbal, and presentation skills in English
- Proven experience developing product positioning, messaging, and go-to-market strategies for technical products
- Ability to translate complex technical capabilities into clear, compelling customer value
- Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
- Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
- Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment
Nice To Haves
- Familiarity with the digital advertising or ad tech ecosystem — an advantage
Responsibilities
- Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
- Lead the go-to-market strategy and execution for new products, features, and major releases
- Become GeoEdge's internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
- Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities
- Act as the voice of the customer by bringing market insights directly into Product discussions
- Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption
- Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
- Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
- Support Sales on strategic opportunities, customer presentations, and competitive deals
- Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
