Product Marketing Manager
About The Position
This position reports to: Head of Product Management. ABB INC. Product Marketing Manager - AC Modules and DC Drives positions offered by ABB INC. (New Berlin, Wisconsin). Own the technical and market specifications for the product and determine a product business plan that supports sustainable growth. Lead life cycle management process for the US market, planning appropriate measures (e.g., enhancements, cost reductions, phase-outs). Collaborate with internal Marketing and Sales teams to define the marketing plan, including marketing communication activities, product value propositions, and product positioning, as well as training activities and sales initiatives. Lead market intelligence analysis, collaborating with Sales, Business Development, and SMEs to define forecast and product planning. Define and understand the US market segmentation and related product, system, and service positioning. Identify potential gaps in the portfolio and new market, segment, and application opportunities. Responsible for product profitability and margins. Own sales and factory FCMs (when applicable) to ensure profitability and maintain competitive market pricing. Provide the pricing teams, sales support, and inside sales with updated pricing and is responsible for ensuring profitability in special sales deals. Collaborate with BDMs and Sales in positioning ABB Drive Modules with new and existing System Integrators, Panel Builders, and OEM’s by providing technical and marketing product collateral documentation, access, and understanding of knowledge portals, training, and product value proposition. Monitor and identify the development of local market trends for standards and compliances, updating the Global Product management team on possible development needs. Collaborate with Motion Services for customer product training in ABB University, keeping them updated with new product launches, features and certifications that are available.
Requirements
- Requires a bachelor’s or foreign equivalent degree in electronics engineering, electrical engineering, or a related field and 3 years of experience working in sales, marketing, and product management.
- Must have 3 years of experience in each of the following: Working with variable speed drives in the Oil and Gas, Mining, Power Generation, Water Treatment, or HVAC industries; Applying detailed dimensioning approaches for VFD selections to both simple and complex applications; and Evaluating variable speed drives and their effects on line-side harmonics, heat loss and efficiency, and motor compatibility based on the drive topology.
- Must be willing to travel 30% (domestic and international).
Responsibilities
- Own the technical and market specifications for the product and determine a product business plan that supports sustainable growth.
- Lead life cycle management process for the US market, planning appropriate measures (e.g., enhancements, cost reductions, phase-outs).
- Collaborate with internal Marketing and Sales teams to define the marketing plan, including marketing communication activities, product value propositions, and product positioning, as well as training activities and sales initiatives.
- Lead market intelligence analysis, collaborating with Sales, Business Development, and SMEs to define forecast and product planning.
- Define and understand the US market segmentation and related product, system, and service positioning.
- Identify potential gaps in the portfolio and new market, segment, and application opportunities.
- Responsible for product profitability and margins.
- Own sales and factory FCMs (when applicable) to ensure profitability and maintain competitive market pricing.
- Provide the pricing teams, sales support, and inside sales with updated pricing and is responsible for ensuring profitability in special sales deals.
- Collaborate with BDMs and Sales in positioning ABB Drive Modules with new and existing System Integrators, Panel Builders, and OEM’s by providing technical and marketing product collateral documentation, access, and understanding of knowledge portals, training, and product value proposition.
- Monitor and identify the development of local market trends for standards and compliances, updating the Global Product management team on possible development needs.
- Collaborate with Motion Services for customer product training in ABB University, keeping them updated with new product launches, features and certifications that are available.
Benefits
- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D – 100% employee paid up to maximums
- Short Term Disability – up to 26 weeks – Company paid
- Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
- Parental Leave – up to 6 weeks
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
- Employee discount program
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
- ABB provides 11 paid holidays.
- Salaried exempt positions are provided vacation under a permissive time away policy.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
