Product Marketing Manager

Ascend•San Francisco, CA

24d•Onsite

About The Position

We are currently seeking our founding PMM hire to define our product marketing strategy as well as execution. You will act as a bridge between Product, Marketing and Sales to use your research to influence the roadmap and positioning of existing and new feature launches. Under your direction, you will directly translate product strategy to influence marketing campaigns, sales motions, and sales collateral. As the first PMM hire, you will need to be comfortable wearing many hats, detail oriented, and comfortable working in a fast paced environment. This role reports direct into the Head of Marketing and will work closely with team members across design, product, sales, and customer success.

Requirements

2+ years of experience working in a similar industry (fin-tech, health-tech, etc.)
Move fast, and get things done without waiting for someone to hand you a perfect process.
Understand that messaging shapes how people perceive a company, and know the difference between brand awareness and brand perception.
Able to use both the left and right sides of your brain — have an eye for design but can also dive into data.
Care deeply about your customers and their problems and want to deeply understand, relate to, and connect with our customer base.
Willing to hop on calls with customers directly.
Have a track record of owning a function and delivering measurable results.
Prefer to work through problems live with your team than grind away on your own.

Responsibilities

Learn how to position Ascend across different products, personas, and customer segments.
Dive into sales and customer calls to learn about our customer, their challenges, and how Ascend helps prospects overcome these problems.
Own the design, messaging, and creation across sales decks, one pagers, case studies to reinforce our market positioning + messaging.
Conduct internal and external research to understand the current competitive landscape for Ascend.
Translate product roadmap into sales and marketing messaging.
Be an expert on our product, workflows, integrations - all the surfaces that we touch to be able to clearly overlay Ascend over legacy workflows.
Work closely with product to translate new features functionality into value propositions within the sales motion and across collateral.
Coordinate GTM campaigns across owned channels (email, in-product, website).
Translate messaging and positioning into sales enablement and strategy by working hand in hand with sales.
Own the evolution of our value props and positioning against competitors as new features or competitive products are released.
Report back on the learnings, successes, and area of improvements for our messaging across product, sales, and customer success.
Conduct win/loss analysis to understand what messaging and positioning is working or not working across different segments.