Product Marketing Manager

WatchGuard Technologies, Inc. • Seattle, WA

31d • $120,000 - $130,000

About The Position

PMMs own the outbound marketing messaging and content. They partner with their Product Manager counterpart to ensure the product’s overall success in the market. Our PMMs are experts at creating messaging that elicits interest and drives engagement with our channel partners and their clients. Our Product Marketing Managers provide essential marketing services and deliverables, including:

• Market Research: PMMs keep a pulse on product trends and messages and engage with industry analysts and other relevant market influencers.
• Content Strategy: Product Marketing Managers devise strategies for new and updated product collateral and content tailored for both end-users and MSP audiences while also assessing the effectiveness of the content using key metrics related to user engagement and usage.
• Writing: PMMs craft key messages into clear and engaging copy that supports Digital Demand Generation, Corporate Communication, and Field Marketing efforts.
• Program Management: PMMs prioritize and organize tasks for large content projects, including product launches, to ensure timely and high-quality deliverables.
• Product Ownership: Product Marketing Managers (PMMs) collaborate closely with the Product Manager for their product area. PMMs are responsible for providing feedback from the field to product managers, as well as staying informed about product changes and creating compelling content that educates and trains sales teams and channel partners.

Requirements

• Able to explain technical concepts in written and verbal forms that make the value clear to technical and non-technical audiences
• Understand channel selling and passionate about working closely with our partners and field teams.
• A PowerPoint presentation and webinar guru. Experience with Wrike and Salesforce is a plus
• A Powerful storyteller, written and verbal, resulting in compelling marketing content that engages target audiences
• Able to independently manage objectives and deadlines from a home/remote office
• 10 years of B2B product marketing experience
• 5+ years of B2B product marketing for a cybersecurity company
• Experience working for or marketing to IT Security professionals and Managed Service Providers
• Willing to travel up to 25% of the time
• Bachelor’s in business/marketing or equivalent experience

Nice To Haves

• Experience in endpoint, SASE, Identity, MDR, or NetSec cybersecurity product marketing
• Advanced degree or certifications in business, marketing, or a technical field

Responsibilities

• Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth.
• Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more.
• Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets
• Effectively communicate compelling product stories to the sales team, partners, and clients. Deliver necessary training, presentations, and demos to ensure they understand our value.
• Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan
• Work with global teams by flexing from traditional 8 to 5 work hours to cross over time zones as needed

Benefits

• Comprehensive benefits plan including medical, dental, vision, disability, and life insurance
• Healthcare FSA
• FSA with employer contribution
• 10 paid holidays
• 10 days of paid annual leave
• 9 days of paid sick time
• Paid parental leave
• 401(k) with employer match
• Education assistance program
• Dependent Care FSA match
• Adoption assistance
• Fertility care support
• Backup care for family and pets
• A growing network of employee resource groups
• Employee referral program
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level