Product Marketing Manager

Rockstar•San Mateo, CA

About The Position

Rockstar is recruiting for a fintech platform that is building the next generation of accounting and reconciliation software for mid-market and enterprise companies. They are a well-funded seed-stage startup on a mission to modernize financial operations. Our client is looking for a Product Marketing Manager to build their pipeline content engine from scratch. The company is hiring a Product Marketing Manager to build the company's pipeline content engine from zero. This is a hands-on, builder-operator role focused on mid-funnel and bottom-funnel content: the kind that moves buyers from awareness to conviction. The candidate will own the strategy, do the writing, build the production system, and measure what converts. The company is looking for someone who combines positioning instincts, editorial judgment, demand gen sensibility, and AI-native execution. The company's audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. Every asset produced should reflect that.

Requirements

Strong positioning instincts: can take a complex technical product and turn it into a narrative a senior buyer immediately understands
Proven ability to produce demand gen content that converts: ebooks, guides, reports, and calculators, not just editorial content for its own sake
Exceptional writer with strong editorial judgment, clarity of thought, and genuine voice: writes like a person, not a language model
Comfortable translating complex topics and workflows for a senior enterprise audience into simple and differentiated narratives
AI-native in workflow (Claude, ChatGPT, etc.)
Able to build systems and use AI as a force multiplier without losing voice
High velocity and strong judgment — ships, learns, and iterates quickly
Organized and self-directed in an early-stage environment
Experience at an early- to growth-stage startup (not just executing against an established playbook)
Experience building content strategy, roadmaps, and editorial systems
Strong understanding of content distribution, repurposing, and social
High quality bar and strong taste level
Experience using modern tools and AI for research and content

Nice To Haves

Background in accounting, finance, fintech, or close-adjacent software
Experience writing about accounting, reconciliation, or financial operations
Familiarity with Claude Code or similar AI tooling

Responsibilities

Build and own the company's pipeline content library: ebooks, guides, whitepapers, reports, ROI calculators, solution briefs, and landing pages
Write content that earns the respect of senior accounting leaders: clear, authoritative, and genuinely human in a world of AI-generated noise
Own the company's positioning and messaging and translate it into mid-funnel and bottom-funnel assets that move buyers toward a decision
Design and spec interactive tools including ROI calculators and maturity assessments that generate qualified pipeline
Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes
Monitor and improve the company's visibility across AI answer engines including ChatGPT, Claude, and Google AI Overviews
Own the company newsletter as a pipeline nurture channel, including strategy, writing, cadence, and growth
Partner closely with demand generation and sales to ensure content supports campaigns and shortens sales cycles
Test new formats and channels with a bias toward fast experimentation and clear pipeline attribution