Product Marketing Manager
About The Position
The Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team. Shift Your Career in Motion! ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include: - Semiconductor manufacturing systems - Electronics/PCB and display manufacturing systems - Biomedical - Genome sequencing systems - Laser microprocessing systems Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.
Requirements
- 2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.
- Knowledge of various automation technologies with preference towards motion control experience
- Experience with customer/application research and creating marketing content
- Ability to analyze markets, identify trends, and quantify opportunities
- Strong communication skills; able to produce concise, actionable reports
- Bachelor’s degree in engineering or related automation / motion control experience
Responsibilities
- Go-to-Market Plans · Create and execute go-to-market plans for product and feature releases · Develop clear and focused messaging, value proposition, unique selling points, and sales training materials · Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.
- Technical Marketing Content · Create and manage a portfolio of technical marketing and sales enablement materials · Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more · Communicate with internal subject matter experts to inform material · Support Segment Marketing by helping to create and review sales enablement materials
- Voice of Customer · Create and conduct structured market & application focused interviews and on‑site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management · Document application requirements, performance drivers, unmet needs and use cases · Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities
- Market Intelligence · Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence · Analyze competitors’ products, sales & marketing strategy and key activities · Maintain an active internal competitive intelligence database staying current with new competitive developments · Produce concise reports and maintain a competitive intelligence database · Educate sales, marketing & management on key competitor intelligence
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
