Product Marketing Manager

doTERRA International LLC • Pleasant Grove, UT

1d

About The Position

At doTERRA we encourage all employees to seek out opportunities that will expand their skill set. We strive to help achieve personal career goals by providing opportunities of growth and movement throughout the company. Position Overview The Product Marketing Manager serves as the strategic bridge between the dōTERRA Product Team and Marketing Department, ensuring seamless alignment between product strategy, positioning, and go-to-market execution. This role thoroughly reviews Product Marketing Briefs and translates positioning, claims guidance, audience insights, and product usage into clear direction for Marketing, Creative, and Social to execute accurate, compliant, and compelling assets. The Product Marketing Manager drives launch readiness, claim-forward storytelling, and cross-functional coordination while ensuring brand consistency and market readiness across channels. This role partners closely with Product Management, R&D, Regulatory, Legal, Creative, Social Media, and Marketing to ensure optimized product campaigns that reflect the approved brief and that feedback from the field and channels.. Product Strategy & Positioning Serve as the primary marketing liaison to the Product Team leveraging the Product Marketing Briefs into marketing-ready direction and deliverables. Thoroughly review Product Marketing Briefs and ensure positioning, audience, claims guidance, and product usage are accurately reflected across marketing assets. Contribute to marketing positioning conversations by helping connect product positioning to broader marketing narratives and channel strategies. Work with Product to take the product marketing brief and expand it for general marketing use (e.g., simplified messaging, channel-specific callouts, creative direction). Coordinate with Product Managers and Product Marketing stakeholders to ensure claims guidance fits the intended positioning and customer story. Claims Integration, Risk Assessment & Compliance Support Partnering with the Product team to understand the research and document feature-advantage-benefit (FAB) to inform marketing execution and asset development. Coordinate with Product and R&D to verify the strength and substantiation of claims intended for marketing usage. Pass claims and supporting language through Legal/Compliance review and understand categorized claim risk (low/medium/high) to enable informed decision-making on acceptable risk levels. Being creative as possible. Partner with Regulatory/Legal stakeholders to ensure all product claims used in marketing are approved, accurate, and appropriately represented for each channel and market. Provide clear claim “do/don’t” guidance to Marketing, Social, and Creative teams to support compliant storytelling. Campaign & Launch Management Oversee product launch readiness by ensuring positioning, claims, usage, and audience direction from Product Marketing Briefs are incorporated into campaign plans and deliverables. Support end-to-end execution by coordinating timelines, dependencies, and routing needs for product-related assets across teams. Track and support the lifecycle of product marketing collateral to ensure accuracy, compliance, and consistency. Creative Enablement & Asset Development Collaborate with Marketing Coordinators as they align with briefs, shot lists, and finalize assets to ensure alignment with positioning and claims. Translate Product Marketing Brief guidance into actionable creative direction, including a consolidated list of photography recommendations for Creative. Develop and maintain general product shot lists based on product positioning, target audience, and desired product usage moments. Coordinate with Creative and Marketing Coordinators on how to best showcase claims and product use in photography and other visual assets. Ensure marketing assets reflect intended usage, key benefits, and claim boundaries without overpromising or misrepresenting substantiation. Social & Channel Collaboration Collaborate with the Social Media team to ensure product posts showcase the product in ways that align with positioning and approved claims guidance. Partner with channel owners (social, email, web, events, etc.) to adapt product messaging appropriately while maintaining claim integrity and consistent storytelling. Cross-Functional & Global Collaboration Act as a key representative of Marketing in product development meetings, launch readiness reviews, and cross-department planning sessions as needed. Report back to the Product Team during regular meeting on how positioning is landing across social media and calls—sharing what is resonating, what is unclear, and what questions are emerging. Collaborate with Global Markets to ensure tools, messaging, and assets are adaptable and scalable across regions (where applicable). Insights, Performance & Optimization Monitor feedback from key channels (social, field calls, etc.) to identify clarity gaps, messaging opportunities, social listening and positioning refinements. Synthesize insights from Marketing, Social, and customer-facing touchpoints to inform future briefs, launch planning, and creative execution. Continuously improve cross-functional workflows between Product and Marketing to increase speed, clarity, and asset quality.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of progressive experience in Product Marketing, Brand Marketing, or related field.
• Demonstrated experience leading cross-functional product initiatives from strategy through execution.
• Experience working with claims, compliance/legal review processes, and/or substantiation partners (R&D, Regulatory, Legal).
• Strong ability to translate complex product information into clear, compelling, and compliant marketing direction.
• Proven ability to manage multiple complex initiatives simultaneously in a fast-paced environment.
• Exceptional written and verbal communication skills, with experience presenting to senior leadership and cross-functional stakeholders.
• Strong analytical, strategic thinking, and decision-making skills.
• Proficiency in Microsoft Office and Adobe Creative Cloud.
• Experience with project management platforms such as Asana, Monday.com, Slack, or similar tools.
• Ability to operate as a strategic connector between teams while driving alignment, clarity, and accountability.

Responsibilities

• Serve as the primary marketing liaison to the Product Team leveraging the Product Marketing Briefs into marketing-ready direction and deliverables.
• Thoroughly review Product Marketing Briefs and ensure positioning, audience, claims guidance, and product usage are accurately reflected across marketing assets.
• Contribute to marketing positioning conversations by helping connect product positioning to broader marketing narratives and channel strategies.
• Work with Product to take the product marketing brief and expand it for general marketing use (e.g., simplified messaging, channel-specific callouts, creative direction).
• Coordinate with Product Managers and Product Marketing stakeholders to ensure claims guidance fits the intended positioning and customer story.
• Partnering with the Product team to understand the research and document feature-advantage-benefit (FAB) to inform marketing execution and asset development.
• Coordinate with Product and R&D to verify the strength and substantiation of claims intended for marketing usage.
• Pass claims and supporting language through Legal/Compliance review and understand categorized claim risk (low/medium/high) to enable informed decision-making on acceptable risk levels.
• Partner with Regulatory/Legal stakeholders to ensure all product claims used in marketing are approved, accurate, and appropriately represented for each channel and market.
• Provide clear claim “do/don’t” guidance to Marketing, Social, and Creative teams to support compliant storytelling.
• Oversee product launch readiness by ensuring positioning, claims, usage, and audience direction from Product Marketing Briefs are incorporated into campaign plans and deliverables.
• Support end-to-end execution by coordinating timelines, dependencies, and routing needs for product-related assets across teams.
• Track and support the lifecycle of product marketing collateral to ensure accuracy, compliance, and consistency.
• Collaborate with Marketing Coordinators as they align with briefs, shot lists, and finalize assets to ensure alignment with positioning and claims.
• Translate Product Marketing Brief guidance into actionable creative direction, including a consolidated list of photography recommendations for Creative.
• Develop and maintain general product shot lists based on product positioning, target audience, and desired product usage moments.
• Coordinate with Creative and Marketing Coordinators on how to best showcase claims and product use in photography and other visual assets.
• Ensure marketing assets reflect intended usage, key benefits, and claim boundaries without overpromising or misrepresenting substantiation.
• Collaborate with the Social Media team to ensure product posts showcase the product in ways that align with positioning and approved claims guidance.
• Partner with channel owners (social, email, web, events, etc.) to adapt product messaging appropriately while maintaining claim integrity and consistent storytelling.
• Act as a key representative of Marketing in product development meetings, launch readiness reviews, and cross-department planning sessions as needed.
• Report back to the Product Team during regular meeting on how positioning is landing across social media and calls—sharing what is resonating, what is unclear, and what questions are emerging.
• Collaborate with Global Markets to ensure tools, messaging, and assets are adaptable and scalable across regions (where applicable).
• Monitor feedback from key channels (social, field calls, etc.) to identify clarity gaps, messaging opportunities, social listening and positioning refinements.
• Synthesize insights from Marketing, Social, and customer-facing touchpoints to inform future briefs, launch planning, and creative execution.
• Continuously improve cross-functional workflows between Product and Marketing to increase speed, clarity, and asset quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level