Product Marketing Manager (NA)

Influencer•New York, NY

15d•Hybrid

About The Position

Waves is the operating system behind the world’s best creator programmes. Built for brands, creators, and the teams that bring them together, Waves brings together the technology needed to run creator campaigns at scale. Today, it powers every Influencer campaign, supporting critical parts of the creator marketing workflow from discovery and campaign management through to content approvals, live reporting, and payments. Our ambition goes much further. We are entering the next phase of Waves, expanding the platform to new external users, testing new use cases and commercial models, and building a more scalable technology-led revenue stream alongside our core creator marketing services. We are looking for a Regional Product Marketing Manager to become the Waves expert for North America and help lead that next phase. This is not a conventional PMM role focused only on messaging, launches, and sales decks. You will sit at the intersection of users, clients, Product, Engineering, Client Services, Brand Partnerships, and specialist teams across the business, acting as the person your region turns to on all things Waves. You will own regional support and enablement, launch new features, train internal teams, onboard external users, provide early customer success support, lead user research, shape go-to-market activity, and work directly with the Global VP Product Solutions & Operations to investigate future product and commercial opportunities. We are looking for an experienced product marketer who can come in with a point of view, bring proven PMM discipline into the business, establish best practice, and take genuine ownership from day one. You should be able to show us how excellent product marketing works, rather than wait to be given a detailed playbook.

Requirements

7+ years of relevant experience across product marketing, product solutions, SaaS, marketing technology, advertising technology, or a related field.
Strong product marketing expertise, including GTM, product launches, positioning, user research, adoption, competitive intelligence, and commercialisation.
A highly relevant background, ideally from TikTok, Meta, another major technology platform, creator marketing technology, influencer SaaS, or adjacent marketing technology.
Strong understanding of the creator marketing workflow and the challenges involved in running creator programmes at scale.
Product fluency, with experience working closely with Product Managers and Engineers and translating between users, commercial teams, specialist teams, and technical teams.
Excellent user research and commercial judgement, with the ability to identify genuine needs, test willingness to pay, assess market opportunities, and build credible recommendations.
Strong client-facing and GTM capability, including experience launching technology to new users, onboarding customers, running demos and training, and creating compelling commercial materials.
High autonomy and ownership, with the confidence to establish best practice, challenge senior stakeholders, create structure in ambiguity, and take genuine ownership from day one.

Nice To Haves

PMM experience at TikTok, Meta, another major technology platform, or a leading advertising or marketing technology business.
Experience with creative products, creator products, advertising products, or creator marketing technology.
Experience commercialising a B2B SaaS or technology product, including pricing, packaging, paid pilots, platform fees, or subscriptions.
Experience managing beta programmes, design partners, or early-access communities.
Experience conducting competitor analysis and supporting build, buy, or partner decisions.
Strong AI fluency across research, user insight, product discovery, prototyping, documentation, and GTM.
Strong AI tool fluency, particularly across research, competitor analysis, user insight synthesis, product prototyping, documentation, and GTM content development.

Responsibilities

Act as the first point of contact for all things Waves across Client Services, Brand Partnerships, and other relevant teams in your region.
Own first-line responses to Waves support questions, triaging product issues, bugs, user questions, and feature requests with Product and Engineering where needed.
Run internal onboarding, training, demos, and enablement for new starters, existing teams, and major new features.
Lead regional launches of new Waves capabilities, translating functionality into clear user value and practical use cases.
Support beta testing and user acceptance testing, recruit the right users, gather structured feedback, and identify adoption blockers.
Turn recurring support themes and user feedback into better training, workflows, and product recommendations.
Work closely with the Regional PMM in EMEA to share learnings and create a consistent global approach.
Lead regional onboarding, training, and early customer success for external Waves users.
Support the Waves Beta Club, recruiting participants, gathering feedback, and helping turn early adopters into long-term commercial opportunities.
Work with Client Services and Brand Partnerships to identify existing and prospective clients who could benefit from greater Waves access or new product capabilities.
Build and improve regional GTM materials, including pitch decks, demos, PDFs, one-pagers, case studies, sizzle reels, and website content.
Support client demos, pitches, strategic account conversations, and launches of new commercial propositions.
Test messaging, value propositions, willingness to pay, and packaging assumptions with clients and prospects.
Help identify where Waves can generate direct technology revenue, expand client relationships, or create new scalable commercial models.
Lead structured research with internal users, existing clients, prospects, and beta users.
Turn user feedback, usage data, and market evidence into clear product and commercial recommendations.
Partner with the Global VP Product Solutions & Operations to investigate and validate future product opportunities.
Analyse competitor products, adjacent technologies, and third-party solutions to identify where Waves should build, buy, partner, or deliberately not compete.
Support commercial opportunity sizing, including client demand, addressable users, willingness to pay, differentiation, adoption potential, and revenue opportunity.
Bring an external market perspective into roadmap discussions and challenge internal assumptions where the evidence does not support them.
Build clear, evidence-based recommendations that can inform product strategy, GTM, monetisation, and prioritisation.
Bring together the right subject matter experts for each product opportunity.
Translate specialist expertise, user needs, market evidence, and product data into clear recommendations.
Work closely with Product Managers and Engineering to turn user insight into actionable feedback and future opportunities.
Build strong relationships across Product, Engineering, Client Services, Brand Partnerships, Creative Strategy, Marketing Science, Creative Production, and Marketing.