Product Marketing Manager (Contract)
About The Position
Goody is seeking a contract Product Marketing Manager to support execution and planning for the second half of the year and beyond. As the first Product Marketer, you will ensure releases have clear messaging, consistent processes, and that the company is prepared to communicate them effectively. You will also build the case for the Team plan, an enterprise-tier subscription, through original research, sharp positioning, and enablement materials for the sales team to close larger deals. This is a four-month, 30-hour-week contractor role, with potential for extension or conversion to full-time in 2027. Goody is a fully remote company with occasional in-person work opportunities in major metropolitan areas like the Bay Area, New York City, or Los Angeles. This role is open to candidates based in the United States or Canada.
Requirements
- 5+ years of B2B product marketing experience at a product-led SaaS company (bonus points for GTM technology)
- Power user of AI tools for leverage, research and productivity
- Track record of owning GTM planning and launch process for multiple concurrent releases
- Experience developing positioning, messaging, and sales enablement materials from scratch
- Comfortable running customer interviews and synthesizing qualitative/quantitative research
- Strong writing and cross-functional collaboration skills; able to work independently with light oversight
- Experience with Product analytics tools like Amplitude
- Excellent analytical skills and data literacy
- Available ~30 hrs/week for the duration of the contract
Nice To Haves
- Experience in a related space (gifting, e-commerce, GTM tech, or HR SaaS)
- Experience navigating a hybrid PLG/Enterprise GTM
- Advanced analytics skills (such as SQL queries or building Hex dashboards)
- Experience standing up GTM/project management process at an early-stage or scaling company
Responsibilities
- Implement a project management process and GTM planning framework for all planned high-priority releases
- Communicate timelines and announcement plans
- Develop key messaging for each release
- Assign owners and collaborate with cross-functional stakeholders to keep releases on track
- Develop positioning for our Team plan, targeting sales, marketing, and GTM personas at organizations
- Help build out the sales enablement and pitch process, including supporting collateral
- Collaborate with product on the roadmap, advocating for features and updates our customers need
- Conduct customer interviews to inform positioning and Product decisions
- Run quantitative and qualitative research
- Conduct competitor analysis
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
