Product Marketing Manager
Signal and Strand•Los Angeles, CA
•Hybrid
About The Position
Signal & Strand is partnering with a leading global technology company to appoint a Product Marketing Manager. This role owns go-to-market execution for a defined set of products, translating category strategy and brand narrative into compelling launch plans, sales enablement, and customer-facing messaging. Reporting into the product marketing leadership team, this person will be a hands-on operator who partners closely with Product, Brand & Creative, and Sales/Commercial teams to bring products to market with clarity, consistency, and impact.
Requirements
- 4-7 years of experience in product marketing, brand marketing, or a related role, ideally within a global technology or consumer electronics environment
- Experience supporting or leading go-to-market execution for product launches
- Familiarity with eCommerce and digital retail ecosystems; Amazon experience a plus
- Strong written and verbal communication skills, with the ability to translate technical features into clear customer value
- Comfortable working cross-functionally with Product, Creative, and Sales/Commercial stakeholders
- Detail-oriented and organized, with the ability to manage multiple launches simultaneously
- Data-informed approach to evaluating campaign and launch performance
Nice To Haves
- Amazon experience a plus
Responsibilities
- Develop and execute go-to-market plans for assigned product launches and line extensions
- Craft product positioning, messaging, and sales enablement materials aligned to the global narrative
- Partner with Product Management to translate roadmap and feature sets into customer-facing value propositions
- Support launch budget planning and track spend against plan
- Coordinate with Brand & Creative to ensure launch assets are on-strategy and on-brand
- Work with regional commercial teams to support and localize in-market execution
- Monitor competitive landscape and consumer insights to inform positioning
- Track and report on launch KPIs, campaign performance, and eCommerce/Amazon metrics
- Collaborate with Marketing Operations on campaign logistics, timelines, and asset delivery
Benefits
- Bonus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
