Sr. Product Marketing Manager

Fortinet•Sunnyvale, CA

1d•$160,000 - $220,000

About The Position

We are looking for a Product Marketing Manager to join our dynamic Fortinet team. This is an exciting opportunity to work with the company’s industry leading FortiGuard Labs and the security services they generate across Fortinet’s specialized security product lines. It will play a critical role in contributing to successful product launches and long term sales and revenue generation goals. The successful candidate will have opportunities to drive cross functional teams, work across the organization with technical and sales leaders, and develop compelling tools, platforms and messaging.

Requirements

5+ years security and threat experience
2+ years product marketing experience
Strong technology background in security services including but not limited to: Next Generation Firewall, SSL Inspection, VPN, IPS, antivirus, web content filtering
Threat research experience with the ability to discuss and comprehend data from threat researchers and turn it into marketing level content
Excellent verbal and written communications skills
Strong analytical skills and ability to work both independently and on cross functional teams.
Ability to build strong working relationships across all levels of the organization, including remote areas.
Ability to function well in a fast-paced, dynamic environment with competing priorities.

Responsibilities

Promote the value and use cases for FortiGuard services across the portfolio
Spearhead efforts to increase attach rate for Enterprise Bundle on FGT
Spearhead efforts to increase sales and customer awareness of service value outside of IPS, AV, URL, and DNS
Highlight key differentiation for FortiGuard services vs. competing vendors
Promote FortiGuard Labs threat intelligence and research
Highlight key contributions from FortiGuard lab threat researchers to industry cybersecurity knowledge
Highlight Fortinet’s participation in global cybersecurity initiatives
Promote FortiGuard’s foundational use of AI/ML over a decade ago to establish Fortinet though leadership in using AI for security
Development and maintain competitive materials highlighting the differentiation between FortiGuard Labs and Unit 42
Develop tools and materials for sales enablement to support sales on learning and staying current on services portfolio
Create and implement product marketing content, including white papers, brochures, data sheets, solutions guides.
Support R&D with market analysis for new initiatives and products
Develop product positioning and competitive analysis to support Fortinet sales and channel partners
Develop reseller partner focused plans to enable growth in channel markets by working closely with Channel sales and marketing teams
Coordinate launch initiatives with PR/AR/IR and act as spokesperson for product
Support related activities owned by other groups (case studies, references, trade shows, events, EBC, etc.)