Product Marketing Manager

TMA Systems• CA,

8d•Hybrid

About The Position

The Product Marketing Director will lead go-to-market strategy and execution for a portfolio of products targeting enterprise customers. This role sits at the intersection of product, sales, and marketing, translating product capabilities into compelling value propositions and driving adoption, revenue growth, and market differentiation. This role owns competitive analysis, positioning, messaging, launches, and enablement across multiple products, ensuring alignment with enterprise buyer needs and sales motions.

Requirements

5 to 10+ years of experience in product marketing, enterprise marketing, or GTM strategy in B2B software
Excellent communication and cross-functional collaboration skills
Proven experience supporting complex, multi-product or platform-based offerings
Strong understanding of enterprise sales cycles and buyer dynamics
Demonstrated success leading global GTM initiatives
Exceptional storytelling, positioning, and communication skills
Analytical and data-driven decision making with ability to simplify complex concepts for a variety of audiences
Experience partnering with product management and sales leadership

Nice To Haves

Experience in B2B Saas Software supporting multiple products with different ICPs
Strong understanding of launch planning and acquisition integration
Familiarity with healthcare, education and manufacturing industries

Responsibilities

Develop, lead and execute GTM cross functional plans for new product launches and ongoing releases (marketing, sales, customer success, partnerships, product)
Define target segments, buyer personas, and enterprise use cases
Refine and relaunch existing solutions to monetize and enhance what we currently have in market
Partner with product management to align roadmap with market needs and GTM priorities
Drive alignment across regions (Americas, AU/NZ) to ensure consistent execution with local relevance
Define and track KPIs for GTM effectiveness (pipeline, win rates, deal velocity, adoption)
Drive product adoption, expansion, and retention strategies
Craft differentiated positioning and value propositions tailored to enterprise buyers
Translate technical capabilities into business outcomes and ROI narratives by key personas
Train teams on messaging to help maintain consistent messaging across all channels, products and regions
Equip sales teams with tools, content, and training to effectively sell to enterprise customers
Develop playbooks, pitch decks, battlecards, and objection-handling frameworks
Support strategic deals with tailored messaging and competitive insights (tailor regionally)
Partner closely with sales leadership to refine messaging based on field insights
Conduct market research, competitive analysis, and win/loss analysis
Sit on product CAB and EAB
Quarterly work with sales, product, and success to develop customer input and listening session to drive strategy and messaging
Continuously optimize messaging, campaigns, and enablement based on data and feedback
Monitor industry trends and adjust GTM strategies accordingly
Maintain and update competitive battle cards, pricing and capabilities comparison and sell against enablement
Host quarterly review win/loss data and provide insights in GTM meetings
Partner with demand generation teams to create campaigns that drive pipeline and revenue
Ensure alignment between messaging and campaign execution across channels
Support any marketing programs including by not limited to analyst meetings, tradeshows, customer events/webinars, and media outreach