Product Marketing Manager

xCures Inc.

95d•$140,000 - $180,000•Remote

About The Position

As a Product Marketing Manager, you will be the strategic bridge between our Product organization and our Commercial engine. Reporting directly to the Chief Product Officer (CPO), you will ensure that our technical capabilities are perfectly aligned with market needs and customer workflows.

Requirements

Bachelor’s degree (Technical, Healthcare, or Marketing-related fields preferred).
5+ years of experience in Product Marketing, specifically within HealthTech.
Proven track record of launching technical products and translating complex AI/Data concepts for commercial audiences.
Storytelling: Exceptional writing skills with the ability to communicate use cases clearly and credibly to a clinical and business audience.
Analytical Thinking: Ability to use market data and competitive intelligence to influence product direction.
Cross-Functional Leadership: Ability to work seamlessly between the Product Org and Commercial Org.
Strategic Autonomy: An upbeat, “can-do” mindset with the sound judgment to drive results in a fast-moving, remote-first environment.
Must already have authorization to work in the United States.
xCures does not offer sponsorship.

Nice To Haves

Advanced Degree in a relevant field or MBA.
Experience in pharmacy, diagnostics, value based care markets, or specialty healthcare markets.
Hands-on experience marketing GenAI, LLMs, or AI-driven products.
Familiarity with healthcare quality and/or interoperability standards.
A background in high-growth startup environments where you’ve effectively navigated ambiguity.

Responsibilities

Own the GTM Strategy: Lead the go-to-market planning for all new products and features, defining the positioning, messaging, and launch tactics.
Strategic Market Intelligence: Conduct ongoing competitive research and market analysis to identify trends. Act as a key advisor to the Product Management team on roadmap prioritization based on market gaps.
Sales Enablement & Training: Develop the “Ground War” toolkit—including sales decks, battle cards, demo scripts, and objection-handling guides—that enables our Commercial team to win.
Content Strategy: Create clear, persona-driven content (white papers, webinars, case studies) that educates the market on xCures’ unique AI-powered value.
Voice of the Customer: Gather and synthesize customer feedback to inform both external messaging and internal product requirements.
Pricing & Packaging: Partner with leadership to provide input on pricing strategy, feature bundling, and ROI models for our target Ideal Customer Profiles (ICPs).