Product Marketing Manager

Mobilityware•Irvine, CA

2d•Onsite

About The Position

As a Product Marketing Manager at MobilityWare, you’ll play a key role in shaping and executing marketing strategies that drive player growth, engagement, and retention across our portfolio of games. You’ll lead user acquisition (UA) creative strategy, oversee creative testing and optimization, and help define the broader marketing approach for multiple titles. Working closely with cross-functional partners across Marketing and Product, you’ll develop impactful campaigns, translate performance data into actionable insights, and continuously optimize marketing efforts to support both game and company goals.

Requirements

3-5 years of experience in marketing for mobile games or apps preferred.
Understanding of A/B testing and deriving at actionable recommendations.
Understanding of App Store Optimization preferred.
Knowledge of the mobile ecosystem required.
Highly organized with ability to shift gears and focus on more than one project at a time.
Exceptional analytical and quantitative skills.
Ability to project plan.
Great written and oral communication skills.
Strong presentation skills.
Ability to be flexible on a day to day basis with task priority.
Data Analysis and Excel experience.

Responsibilities

Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas.
Own UA creative testing roadmap, conducting research and testing to improve the effectiveness of creatives.
Manage research, development, testing, and analysis of UA creatives.
Take a metrics-driven approach to creative iteration.
Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration.
Create and execute go-to-market strategies for new game launches.
Collaborate with other teams (e.g. UA, Product, Analytics, Monetization) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential.
Work closely with UA, creative and product team to develop marketing strategies for key game milestones.
Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology.
Work closely with Product Marketing leadership to weed out inefficiencies in our creative research and testing processes.
Work with Product Marketing leadership to evaluate and propose new strategic partnerships for the studio.