Product Marketing Manager

Aditude

25d•$110,000 - $140,000•Remote

About The Position

We are seeking a Product Marketing Manager to build Aditude's product marketing function from the ground up. In this role, the ideal candidate will own corporate positioning, buyer persona development, competitive intelligence, and sales enablement — translating Aditude's deep technical capabilities into a clear, differentiated story that helps our commercial team win. You'll work directly with the CRO, Director of Marketing, CEO, and play a central role in how Aditude positions itself against competitors and breaks into the enterprise market.

Requirements

5+ years of product marketing experience, ideally in B2B SaaS or ad tech.
Proven experience building messaging frameworks, buyer personas, and sales enablement materials from scratch, not just iterating on existing ones.
Demonstrated ability to develop competitive intelligence that actually gets used — battle cards, positioning guides, and objection handling that sales teams reach for.
Strong writing skills; you can produce polished, concise copy that converts across decks, one-pagers, and web.
Comfortable operating independently in a lean team and managing up to senior stakeholders.
Familiarity with CRM tools like HubSpot or similar.

Nice To Haves

Working knowledge of programmatic advertising — you don't need to be an engineer, but you need to learn and communicate technical concepts clearly.
Experience with publisher-side or supply-side ad tech (SSP, header bidding, Prebid, ad server).
Background at a company that uses SaaS positioning.
Experience standing up a product marketing function at an early-stage or scale-up company.

Responsibilities

Build and maintain Aditude's messaging house: overarching positioning, key value propositions, competitive differentiators, and proof points.
Develop buyer personas grounded in customer research, including pain points, buying triggers, and success KPIs.
Lead win/loss analysis to ground positioning in real deal dynamics and surface competitive strengths and opportunities.
Build a solution-selling framework and Jobs-To-Be-Done use case library that maps buyer personas to Aditude's product suite.
Create and maintain master product documentation: technical FAQs, objection handling guides, and competitive battle cards.
Build Aditude's product architecture map — a visual framework showing how products interconnect and map to buyer needs.
Design and execute an internal enablement framework to roll out new messaging and train the sales team.
Define and track product marketing KPIs — including win rate impact, sales cycle velocity, content utilization, and message pull-through — to measure the effectiveness of enablement and positioning initiatives.
Partner with Product and Engineering to translate technical capabilities into clear, buyer-facing language.
Collaborate with the Director of Marketing to integrate product marketing into Aditude's broader content, events, and channel strategy.