Product Marketing Manager- Appetizers

Rich Products Corporation • Buffalo, GA

16h • $102,525 - $153,788 • Hybrid

About The Position

As a Product Manager, Category Business Unit, you are responsible for leading a product category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results. Scope of work driven by size, complexity and strategic role of the category. This professional will be required to work a hybrid work schedule and can be based at our Saint Simons, GA or Buffalo, NY office.

Requirements

• Bachelors degree in marketing or related field required.
• Minimum 5 years experience in a marketing role.
• Demonstrated financial skills to include P&L analysis and other analyses.
• Solid communication skills to include verbal and written capabilities; strong presentation ability.
• Strong proficiency to include Microsoft Office Word, Excel, PowerPoint.
• Leverages AI tools and emerging technologies to accelerate insights, improve decision-making, enhance productivity, and drive marketing effectiveness.
• Ability to travel up to 10% as needed.

Nice To Haves

• MBA preferred.
• Experience in CPG or food industry a plus.

Responsibilities

• Execute innovation/renovation activity against plan for Rich’s retail appetizer portfolio.
• Act as an "Expert" on the retail appetizer category/segment, understanding operational capabilities, technical aspects, uses, and customer positioning.
• Provide input into the demand plan.
• Provide support and solutions to the Product Supply Chain.
• Make pricing recommendations on new products and general price increases based on value.
• Problem solve inventory/spoilage issues.
• Recommend SKUs for rationalization and execute.
• Understand consumer/customer/industry, target markets and segments for the category.
• Conduct competitive assessment/market quantification and analysis.
• Perform Category Discovery work to generate new products and platforms within appropriate target segments.
• Drive the voice of the customer and consumer, translating insights into business opportunities.
• Drive category/segment/customer plans and execution according to its strategic role within the Division to achieve divisional volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity).
• Provide cross-functional team leadership/project management.
• Maintain consistent communication with sales, market research and other resources to develop insight into emerging focused trends and translate into business opportunities.
• Manage the value proposition within the assigned category.
• Collaborate with Brand Marketing partners on Farm Rich brand strategy.
• Own and manage the assigned category P&L.
• Identify issues and opportunities to maximize profitability.
• Understand product cost structure.
• Develop and manage gaps and contingency plans as required.
• Develop and manage appropriate budget for assigned category.

Benefits

• Equal Employment Opportunity
• Fairness and a culture of belonging
• Reasonable accommodation under the Americans with Disabilities Act and certain state or local laws

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level