Product Marketing Manager

2K • Novato, CA

11h • $100,200 - $137,000 • Hybrid

About The Position

The Product Marketing Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play mobile titles to market. The ideal candidate has a strong focus on delivering and executing innovative marketing strategies, mastering and analyzing key performance indicators to deliver on business goals, and leading communications and prioritization among a diverse set of cross-functional teams. If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you!

Requirements

• 5+ years of product marketing experience with at least 2 years of marketing mobile free-to-play titles.
• Marketing & strategic analysis skills with an ability to map an understanding of business drivers.
• Ability to take ownership and responsibility for projects.
• Anticipates problems and then guides the teams as necessary.
• Rally partners and cross-functional teams to strive to achieve the desired business goals.
• Strong understanding of the full marketing mix.
• Ability to learn new markets/tech/trends quickly and adjust to changes in market dynamics and fast-paced landscapes.
• Innovative mindset and approach to try new things.

Nice To Haves

• Passionate about Gaming and Sports.
• Familiar with 2K IPs, including NBA and WWE among others.
• Experience working with developers and licensors.

Responsibilities

• Lead marketing plan development and execution across paid, earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions.
• Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.
• Collaborate with Product, Data Science, UA, Partnerships, and Communication teams to deliver fully integrated marketing plans supporting the growth of the Mobile Sports portfolio.
• Drive the development of new promotional programs and help identify marketing best practices within and outside of the gaming industry to effectively promote our products.
• Conduct competitive marketing analyses to provide sound marketing recommendations
• Define positioning, messaging, audience strategy, and supporting assets throughout the product’s lifecycle across all channels and campaigns.
• Own the development of all marketing-related content created in partnerships with internal and external creative resources -- test, learn, and iterate to improve creative performance.
• Collaborate with internal stakeholders to drive hypotheses and innovative media tactics that push the business forward.
• Identify, understand, and master key performance indicators of business goal success.
• Lead consistent funnel testing efforts to improve user acquisition efforts: A/B test creative, audience, channel, etc.
• Monitor budgets and performance across all campaigns and report on campaign performance to key stakeholders.
• Collaborate with Data Science and Product teams to measure the effectiveness of marketing campaigns and formulate recommendations to help drive long-term strategic planning.

Benefits

• medical, dental, vision, and basic life insurance coverage
• 14 paid holidays per calendar year
• paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
• up to 10 paid sick days per calendar year
• paid parental and compassionate leave
• wellbeing programs for mental health and other wellness support
• family planning support through Maven
• commuter benefits
• reimbursements for fitness-related expenses
• 401(K) plan
• Employee Stock Purchase Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed