Product Marketing Manager

Cryoport Systems•Irvine, CA

12h•$130,000•Onsite

About The Position

Cryoport Systems is a leading provider of supply chain solutions for temperature-sensitive materials in the biopharmaceutical, IVF and surrogacy, and animal health industries. The company utilizes proprietary technology and logistics expertise to offer end-to-end temperature-controlled supply chain services. The Product Marketing Manager will be responsible for operating in a fast-paced environment, supporting the Product Marketing function. This role reports to the Director of Product Marketing - PD and collaborates with Product Management, Program Management, and Engineering Product Development Teams to align new products with corporate strategy and market needs, analyze product profitability, and support the temperature-controlled shipper product portfolio. The Product Marketing Manager will drive demand for existing products and adoption of new products through go-to-market strategies, targeted campaigns, and sales training. The ideal candidate will translate customer data into actionable insights and strategic priorities for product development. This individual will work with cross-functional teams including Business Development/Sales, Marketing, Operations, Engineering, Customer Service, and Clients to support products, identify improvements, and support the product roadmap. The role is based in Cryoport Systems’ Irvine office.

Requirements

Bachelor’s Degree in Life Sciences, Packaging, Engineering or Marketing related field required; and/or technical background with marketing experience appropriate to the specific needs of the product lines.
5+ years of relevant experience in market research, product marketing/ product management/ product development, lifecycle management in the medical device or packaging space.
Proficient in Microsoft Office Suite.
Intermediate knowledge in Adobe Acrobat Pro, NetSuite, Power BI, Data Analytics, Salesforce, Pardot.

Nice To Haves

Analytical, data-driven, and eager to learn and grow in a collaborative and fast-paced environment.
Excellent written and verbal communication skills.
Ability to work with and lead cross functional teams and experience in managing multiple stakeholders and resolving conflict within teams.
Passion for, and alignment with, Cryoport’s mission.
A change agent and strong collaborator who is not afraid of challenging the status quo.
Strong core values, quality, ethics, and integrity.
Collaborative team player who embraces and champions the culture.
Strong work ethic and ability to deliver results and meet commitments in a dynamic environment.
Exceptional and dynamic communications skills with the ability to inspire and influence people at all levels, build consensus and commitment, and effectively drive change.
Exceptional organizational and planning skills, strong analytical abilities, and process orientation.
Demonstrates a business process orientation to developing solutions.
Ability to create, deliver and communicate complex market, segment, client and project needs to a diverse group of stakeholders.

Responsibilities

Develop effective personas, product positioning, value propositions, and key benefits by segment/audience, embedding the voice of the customer into key plans and deliverables.
Develop and execute go-to-market strategies and marketing launch campaign plans for new products, including marketing collateral, sales training, and creative briefs.
Plan, design, execute, and measure marketing plans for assigned products and services, collaborating with the Marketing team.
Provide sales team training, tradeshow support, and content marketing for products, including demos, webinars, case studies, and white papers.
Develop and execute product-related content, collateral, sales enablement tools, presentation materials, user guides, and product updates.
Manage post-launch activities, including collecting customer feedback and reevaluating launch strategies.
Serve as a subject matter expert for assigned products, liaising with internal teams and management.
Develop relationships with internal stakeholders and support internal communication and training initiatives.
Present marketing initiatives to internal stakeholders and attend industry conferences.
Contribute to business cases and user requirements for new product ideas through market research and customer feedback.
Provide input into the improvement and development of product road maps.
Partner with Product Management, Program Management, Engineering, and Marketing to execute collateral development and support product launch timelines.
Understand the product strategy and roadmap, identifying marketing opportunities and creating execution plans.
Understand the competitive landscape, including competitor products and capabilities.
Partner with Product Management to collect and analyze competitor data.
Identify product strengths and weaknesses relative to competition and anticipate competitive responses.
Develop goals, metrics, and analyze sales and profit performance for assigned product areas.
Assess marketing promotion effects and provide reports and recommendations for marketing campaigns and collateral updates.
Develop product features and benefits and maintain updates to collateral, specification sheets, and slide decks.
Collaborate with Product Management on product lifecycle and assist Sales with client transition plans.