Product Marketing Manager (Hybrid or Remote)

Knit•New York, NY

9h•$110,000 - $135,000•Hybrid

About The Position

Knit is seeking a Product Marketing Manager to collaborate directly with the Director of Product Marketing. This role is crucial during a period of rapid growth, where the product is evolving, the sales team is scaling, and the go-to-market (GTM) motion is maturing. The Product Marketing function will have a significant impact on the company's trajectory, establishing the foundation for the GTM machine. This is a hands-on execution role with substantial ownership, responsible for translating product positioning and messaging strategy into the necessary infrastructure, programs, and enablement to drive deals and keep the sales team sharp. The position encompasses both product launches and sales enablement, offering comprehensive GTM experience and the opportunity to develop deep Product Marketing expertise. As an AI-native company, fluency in using AI tools for daily work, building lightweight workflows, integrations, and automations to scale output and maintain current systems is expected.

Requirements

3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company.
Experience owning launch execution, including coordinating cross-functional stakeholders, hitting deadlines, and delivering the right message to the right audience.
Experience building or contributing to sales enablement programs, and comfort presenting and facilitating in front of a sales team.
AI fluent: you use AI tools daily to increase the quality and speed of your work, and you're comfortable building lightweight workflows, integrations, and automations.
Strong writer and storyteller, capable of making complex product concepts clear and compelling for a non-technical sales audience.
Systems-thinking approach to building scalable and current assets rather than documents requiring constant manual upkeep.
Highly organized and proactive about process; ability to identify and build missing processes without being directed.
Ability to work autonomously with a manager who sets direction and trusts you to execute.
Effective at influencing cross-functional stakeholders (product, sales, CS) without direct authority.

Nice To Haves

Experience in Market Research.
Experience in market research, insights, or adjacent data/analytics industries.
Familiarity with AI-powered products or platforms.
Experience in a high-growth startup where the GTM function was still being built.

Responsibilities

Own end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about it
Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement
Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships
Own and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolves
Partner with our Product team on crafting compelling messaging, and with our content marketer on campaign content
Design evergreen enablement programs including onboarding / ever-boarding, and ongoing skill development; and facilitate them with the authority and presence to make them land
Build and maintain the competitive intelligence system that keeps reps current: competitive positioning guides, objection handling frameworks, and battlecards that reflect how we actually win
Own rep onboarding curriculum end-to-end so new hires ramp quickly and confidently
Own our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what's new and how to sell
Build lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment rather than relying on manually updated documents