Product Marketing Manager

Trackforce

10d•$140,000 - $180,000•Remote

About The Position

Trackforce is transforming physical security operations globally with its leading SaaS platform for physical security workforce management. The company serves over 4,600 clients in more than 50 countries with a team of 300+ professionals. With headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec, and Wroclaw, Poland, Trackforce operates in a hybrid work environment that combines flexibility and collaboration. The company is the market leader in B2B SaaS for the private security industry. This role is responsible for owning the go-to-market strategy for the product portfolio across the TrackTik, GuardTek, and Silvertrac platforms. The Product Marketing Manager will act as the voice of the product in the market and the voice of the market within the Product team, leading product launches from roadmap to positioning, messaging, and sales enablement to drive adoption and revenue.

Requirements

5+ years in B2B SaaS product marketing
Proven track record owning launches from messaging through adoption
Exceptional writing and cross-functional leadership through influence
Comfort with a fast release cadence and data-informed GTM decisions

Responsibilities

Build differentiated positioning and messaging for distinct security buyers from guard company operators to corporate security directors
Own end-to-end launch execution: launch plans, assets, cross-functional readiness, and post-launch results
Equip Sales and Customer Success with enablement: decks, demos, battlecards, and objection handling
Track adoption and launch performance, partnering on Pendo in-app guidance and KPIs
Run voice-of-customer research to validate messaging and feed insights back to Product