Product Marketing Manager

Reed Technology • Raleigh, NC

33d • $78,800 - $131,300

About The Position

Shape how AI-powered solutions reach the market. At LexisNexis, we're helping professionals make better decisions with trusted information, advanced analytics, and AI-powered technology. Our Product Marketing team sits at the intersection of product, customers, sales, and marketing—transforming complex capabilities into compelling stories that drive adoption, customer value, and business growth. We're looking for a strategic Product Marketing Manager who thrives on turning market insight into action. You'll partner closely with Product Management, Sales, Customer Success, and Marketing to develop positioning, influence go-to-market strategy, launch new capabilities, and help customers understand the value of our solutions. This role supports multiple products across the Professional business, including AI-powered and data-driven solutions, giving you the opportunity to shape messaging and go-to-market strategy across a diverse portfolio.

Requirements

• 4-7+ years of Product Marketing or related B2B marketing experience.
• Experience marketing enterprise SaaS, AI, data, analytics, or technology solutions.
• Proven success developing positioning, messaging, and go-to-market strategies for software products.
• Strong customer research and competitive intelligence skills with the ability to translate insights into business strategy.
• Exceptional storytelling, writing, presentation, and communication skills.
• Experience partnering with Product Management and influencing cross-functional teams.
• Demonstrated success supporting product launches, feature rollouts, and adoption initiatives.
• Strong executive presence with the ability to communicate effectively with senior stakeholders.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice To Haves

• Global B2B marketing experience.
• Experience supporting multiple products within a portfolio.
• Familiarity with AI-powered products, information services, data platforms, or enterprise software.
• Experience using AI tools to accelerate research, content development, and go-to-market execution while applying sound judgment and strategic thinking.

Responsibilities

• Drive product positioning and messaging: Develop differentiated positioning, messaging frameworks, value propositions, and customer narratives that clearly communicate business value. Translate complex technologies, AI capabilities, and data solutions into compelling customer-focused messaging. Ensure consistent messaging across campaigns, product launches, sales enablement, and customer communications.
• Influence go-to-market strategy: Serve as the marketing representative on cross-functional go-to-market teams. Influence product strategy through customer insights, market intelligence, and competitive analysis. Partner with Product Management to bring new capabilities, and enhancements to market successfully. Develop launch plans and enable the broader marketing organization with messaging, assets, and guidance.
• Champion the voice of the customer: Leverage customer feedback, market insights, and competitive intelligence to strengthen product strategy, positioning, and marketing effectiveness. Develop personas, identify buying behaviors, and map customer journeys. Use qualitative and quantitative insights to continuously refine messaging and positioning.
• Enable commercial success: Support sales enablement efforts that help commercial teams articulate value and win competitive opportunities. Equip Sales and Customer Success with messaging, presentations, competitive intelligence, and use cases. Support customer adoption and expansion by developing messaging and content that increases engagement throughout the customer lifecycle.
• Lead through collaboration: Partner across Product Management, Digital Marketing, Campaign Marketing, Segment Marketing, Customer Success, Sales, and Executive Leadership to align go-to-market priorities. Build trusted relationships and influence stakeholders across functions. Present recommendations, messaging strategies, launch plans, and market insights to leadership audiences.
• Monitor the market: Track competitive activity, industry trends, emerging technologies, and AI innovation. Translate market intelligence into actionable recommendations that strengthen differentiation and improve go-to-market execution.

Benefits

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
• Flexible hours

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level