Product Marketing Manager

Passage Health•New York, NY

9d•$120,000 - $180,000

About The Position

Passage Health is a fast-growing Series A startup on a mission to improve the quality and accessibility of autism care through technology. Autism diagnosis rates have surged over the past decade to 1 in 31 children, yet families still face waitlists of up to a year for care as providers—hampered by antiquated technology and manual workflows—struggle to meet surging demand. We’re building the platform that modernizes how autism care providers work—from clinical documentation to operations to billing—transforming how care is delivered and scaling access across a $460B market. Over the past year, Passage has grown more than 3x, driven by strong customer demand and expanding partnerships across the autism care ecosystem. As we scale, we’re focused on building durable foundations—the systems, processes, and decision-making needed to support long-term growth.

Requirements

4+ years of product marketing experience, ideally in B2B SaaS.
A track record of crafting positioning and messaging that drives measurable business outcomes.
Strong writing and storytelling skills, with the ability to make complex products feel simple and compelling.
Experience partnering cross-functionally with Product and Sales to plan and execute go-to-market motions.
A self-starter mindset comfortable operating with ambiguity in a fast-paced startup.
Amazing people skills to develop deep, trusting cross-functional relationships that scale.
Strong analytical skills and comfort using data to inform decisions and measure impact.

Nice To Haves

Experience marketing to healthcare, clinical, or provider audiences.
Familiarity with vertical SaaS or platforms serving regulated industries.
Experience at an early-stage (Seed–Series B) startup.

Responsibilities

Translate Passage’s positioning into clear, consistent messaging across the customer lifecycle, from initial awareness and evaluation through adoption, renewal, and expansion.
Plan and execute product launches, preparing internal teams with training and messaging and bringing new capabilities to market through coordinated public communications.
Build feedback loops between Product, Sales, and Customer Success so customer needs inform decisions and every team can champion customers at each stage of their journey.
Define and refine ideal customer profiles with Sales, and tailor enablement to each prospect’s role, priorities, use case, and buying stage.
Create and maintain pitch decks, one-pagers, demo narratives, objection-handling guides, and competitive battlecards; equip sellers to select and customize the right assets for each opportunity.
Partner with Operations to own the tools and workflows that help Sales find, use, and measure enablement resources.
Help create and maintain demo environments and materials as appropriate.
Develop, create, and distribute content that consistently expresses Passage’s positioning and messaging across channels.
Own the content calendar and develop thought leadership with company leaders and subject-matter experts, identifying and tracking the core themes that reinforce Passage’s point of view.
Measure content and campaign effectiveness, connecting engagement to qualified pipeline and conversion, and use those insights to improve topics, formats, and distribution.
Partner with Customer Success to uncover customer stories and measurable impact, and build a repeatable process to validate results, secure customer approval, develop content, and distribute customer proof across the lifecycle.
Create messaging and content that help customers adopt relevant capabilities and understand the value they achieve with Passage.
Work closely with customer success managers to identify signals of customer needs and expansion intent, and support appropriate upsell and expansion conversations.