Product Marketing Manager

Charta Health • San Francisco, CA

6d

About The Position

About Charta Health In an industry where the focus should rightly be on delivering quality care to patients, healthcare providers remain burdened by the complexities of non-clinical operations. Charta is changing that. We're building the operating system for modern healthcare organizations. Our AI platform streamlines critical workflows across revenue cycle, clinical operations, and administrative functions, helping providers and payers operate more efficiently and deliver better patient care. Backed by Bain Capital Ventures, Charta is on a mission to make every healthcare dollar accountable and every chart accurate, reimagining healthcare infrastructure from the ground up. About the role We're not looking for a traditional PMM who produces one-off assets. We're looking for a go-to-market GM: someone who owns their business end-to-end, drives pipeline, and becomes the most knowledgeable person in the company about their buyers. You'll own strategy for our core business unit, becoming the internal expert on who buys, what motivates them, and where they live online and offline. You'll shape how campaigns get built, how sales sells, and how product prioritizes, not just execute against requests from those teams. What you'll own: Audience expertise. Know your buyers better than anyone else in the org, including AEs. Understand their motivations, objections, and the language that actually lands. Strategy. Serve as the "headlights" for your business unit: tell demand gen what's timely and worth building a campaign around, tell sales how to talk to buyers, tell product what the market is telling you. Pipeline. You carry the pipeline number for your business unit. It overlaps with the campaign strategist's goal and the field marketer's event goal, so wins compound across the team. Sales enablement. Build the collateral, decks, and messaging that turn AEs into consultants, not transactional reps. Internal alignment. Be the go-to voice on how the rest of the org should speak to your audience. You’re a good fit if you: Have 4+ years in product marketing, ideally at a high-growth B2B startup Want to be evaluated on a number, a real business outcome, not just tactical output Run toward ambiguity. We hire for ownership, not for people who wait on direction. Excited to meet buyers live. You're the one working the booth, having real conversations that actually shape how we sell. Great at communicating visually and verbally. You have a gift for making the complicated feel obvious. Our Commitment to Diversity We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Requirements

• 4+ years in product marketing, ideally at a high-growth B2B startup
• Willingness to be evaluated on a number, a real business outcome, not just tactical output
• Ability to run toward ambiguity and take ownership
• Excitement to meet buyers live and engage in real conversations
• Great communication skills, both visually and verbally
• Ability to make the complicated feel obvious

Responsibilities

• Own strategy for our core business unit, becoming the internal expert on who buys, what motivates them, and where they live online and offline.
• Shape how campaigns get built, how sales sells, and how product prioritizes.
• Develop audience expertise, understanding buyers' motivations, objections, and the language that resonates.
• Serve as the "headlights" for the business unit, informing demand generation, sales messaging, and product prioritization.
• Carry the pipeline number for the business unit.
• Build collateral, decks, and messaging for sales enablement.
• Act as the go-to voice for internal alignment on how the organization speaks to the target audience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed