Product Marketing Manager

Foundation AI•Houston, TX

20d•Remote

About The Position

Foundation AI is seeking a Product Marketing Manager (PMM) to own the go-to-market strategy and execution for our AI-powered legal technology platform. This individual contributor role sits at the intersection of product, sales, and marketing — translating complex AI capabilities into compelling narratives that resonate with plaintiff attorneys and legal operations professionals. The ideal candidate brings a sharp instinct for positioning, a track record in B2B SaaS or legal technology, and the ability to move fast across product launches, competitive intelligence, and sales enablement. You will work closely with executive leadership, product, sales, and the broader marketing team to ensure Foundation AI is clearly differentiated and compellingly communicated in the market. It will be a fast-paced role in a fast-growing company.

Requirements

4+ years of experience in product marketing, with demonstrated ownership of launches, positioning, or competitive programs.
Experience in B2B SaaS, professional services, or technology-driven products.
Strong writing and communication skills — ability to craft clear, compelling narratives for technical and non-technical audiences.
Proven ability to work cross-functionally with product, sales, and marketing stakeholders.
Comfortable operating independently in a fast-paced, remote environment with priorities.

Nice To Haves

Experience in legal technology, AI, plaintiff attorney workflows, litigation finance, or legal operations.
Familiarity with the plaintiff attorney market, including personal injury, mass tort, or class action practice areas.
Experience supporting go-to-market in a startup or early-stage environment.
Background in working with sales-led or product-led growth motions in a B2B context.

Responsibilities

Own end-to-end go-to-market planning for new product features and releases, including positioning, messaging, launch timelines, and cross-functional coordination.
Partner with product management to deeply understand the roadmap and translate technical capabilities into customer-facing value propositions.
Develop launch assets including press releases, one-pagers, landing page copy, email announcements, and social content.
Coordinate launch readiness across sales, customer success, and marketing to ensure consistent, timely delivery.
Build and maintain competitive battlecards, win/loss analysis, and market landscape research focused on the legal technology and plaintiff attorney space.
Monitor competitor messaging, product updates, and market trends; synthesize findings into actionable insights for product and sales teams.
Define and own Foundation AI's positioning and messaging framework, ensuring differentiation is clear and consistently applied across all channels.
Conduct customer and prospect interviews to inform messaging, identify pain points, and surface unmet needs.
Develop and maintain a library of sales collateral, including pitch decks, case studies, objection handling guides, demo scripts, and ROI tools.
Partner with sales and sales operations to identify gaps in the buyer journey and create targeted content to accelerate pipeline progression.
Train sales team members on messaging, product positioning, and competitive differentiation.
Ensure all sales materials reflect current product capabilities, partner integrations, and brand standards.
Collaborate with the Marketing Project Manager, marketing team and content partners to ensure product messaging is accurately represented across email, social, website, and event channels.
Contribute to integrated marketing campaigns tied to product milestones, industry events, and key sales initiatives.
Serve as a messaging subject matter expert for external agencies, writers, and design partners producing product-related content.